*stunning*06 Maserati Quattroporte~only 12k Mi~navi~sunroof~4.2v8 400hp~19"whls on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati GranTurismo EV reappears in spy photos

Maserati made it clear that it was working on a new electric sports car last year, and that it would be a successor to the GranTurismo sports coupe. The car has reappeared in these spy photos, and they give us a better look at the car than the official teaser images. The camouflage also appears to feature an additional name. Let's first talk about the name. In addition to the regular Maserati name, the camouflage now has another word: "Folgore." Translated from Italian, it means "lightning" or "thunderbolt." Maserati brought up this name a couple years ago when it started talking about its future electric vehicles, and it first referenced an electric version of the MC20 mid-engine sports car. So this confirms this prototype is electric, and that it will probably be known as the GranTurismo Folgore. As for the looks, the Folgore actually looks a whole lot like the internal-combustion car it will replace. That's no bad thing, though, since the old coupe is still a looker. The front fascia has the most obvious changes with a grille that's more of a simple oval shape, still bearing a large Maserati trident. The headlights are more vertical now, which helps tie it to the MC20. Looking at the rest of the car, the proportions are still very classic with a long nose and short deck, despite not needing that front-end space for an engine. The fenders are still voluptuous, and the rear lights are similarly shaped to the old car, though much slimmer. We're expecting to see the GranTurismo Folgore revealed this year, which is slightly later than Maserati initially planned. The MC20 Folgore powertrain previewed a couple years ago featured three electric motors, one at the front and two at the rear, and it would likely be carried over to the GranTurismo. Power was estimated at more than the combustion MC20's 620 horsepower. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Swedish toymaker offers a wooden Maserati collection

In some ways, Maserati had it easier in the 1980s. We don't necessarily mean in a financial sense, or that the cars were especially reliable, but it has to be said both the Biturbo and the third generation Quattroporte are both simple, three-box shapes that are easy to re-create from blocks of solid wood. The Swedish toy company Playsam offers the Alfieri concept, the Levante SUV and open-wheel Maserati race cars in wooden toy car form, and the production portfolio is planned to be enlarged later. Maserati has plenty of classic designs for Playsam to re-create, but our tip is to look into the Biturbo style cars if they want to take a break from all those swoopy shapes you can see in the slideshow above. Maybe they could even offer the Chrysler TC by Maserati with a detachable hardtop: Those round opera windows must be really easy to drill in place. Browsing the online store, the prices for the Playsam's Maserati products are far higher than the toymaker's conventional $70 wooden toy car range, at over $370 apiece. But like the real counterparts, they should not just sit untouched: We would rather see them being used. Related Video: