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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.

2014 Maserati Ghibli prototype spied for the first time

Looking to better compete with mainstream luxury automakers, Maserati has already announced its plans for expanding its model lineup. Now, these spy shots give us our first look at a new, smaller sedan that resurrects the Maserati Ghibli nameplate. Seen for the first time as a prototype rather than a Quattroporte-based test-mule, this is the closest-to-production view of the upcoming Ghibli thus far.
Aside from its name, we don't know much about the 2014 Ghibli, but we do hear that this Maserati, like the upcoming Maserati Levante SUV, will have a direct lineage to a Chrysler product. While the Levante will be based on the Jeep Grand Cherokee, it sounds like the Ghibli could use the Chrysler 300 as its starting point. This means that the standard version of the car could get Chrysler's 3.6-liter Pentastar V6 - rumored to produce around 400 horsepower - paired with the latest eight-speed automatic transmission; sportier trim levels would almost certainly get a V8 from Ferrari rather than using the 300C's Hemi.
As for some of the details apparent in the spy photos, we can obviously see the size difference between these two cars when comparing previous spy shots of the newly released 2014 Quattroporte, which we drove last week. We also see that this car gets some performance-oriented, cross-drilled brake rotors, and based on the depth of the snow in which this car was caught testing, we also wouldn't rule out the use of all-wheel-drive on the Ghibli.