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Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers

Maserati adding two more high-performance Trofeo models to the lineup

Two years ago, Maserati introduced its first high-performance Trofeo trim level to the 2019 Levante crossover. With its 590-horsepower twin-turbo V8, it became the most powerful Maserati in the lineup. It seems it will have company soon, as Maserati teased on Twitter the addition of Ghibli and Quattroporte Trofeo sedans. Besides announcing the new models, the company released a single teaser image and a reveal date. We can infer some things based on the existing Levante Trofeo, though. The Quattroporte Trofeo will undoubtedly get the same 590-horsepower V8, since it already has a low-output 523-horsepower version of the engine. The Ghibli could possibly get the V8, too, since it shares its basic underpinnings with the other two cars. Having a 590-horsepower compact sports sedan would be quite the feather in Maserati's cap, since it would outgun everything else in the segment. That being said, even lower-output versions of the V8 in the Ghibli would be exciting. These Trofeo models will also let the world know they're the fastest versions of their respective nameplates. The Levante Trofeo features the most aggressive bodywork of any Levante, and that will surely translate to the sedans. Hopefully Maserati will also see fit to provide the Trofeo sedans with upgraded suspension and brakes to handle the extra power. We should have most of the details soon. The reveal date for these high-speed Maseratis is August 10. Related Video:

Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."