2021 Maserati Levante on 2040-cars

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Maserati showcasing opulent Levante options in New York

Fiat Chrysler CEO Mike Manley said last year that it was a mistake to pair Maserati with Alfa Romeo because it suggested Maserati was a mass-market brand. Now on its own, this year the house of the trident begins to unfurl its luxury wings. The Ghibli, Quattroporte, and GranTurismo Convertible will be on hand, but focus rests on the Levante SUV for the New York Auto Show. Maserati plans North American debuts of its One of One Customization Program and the brand-exclusive Pelletessuta interior designed by Ermenegildo Zegna. One of One ushers Maserati buyers into the same realm of possibilities that BMW's Individual or Porsche Exclusiv does for those German brands, the standard over the gateway reading, "Anything is Possible." Up to now, the GranTurismo - the carmaker's second-oldest offering - has offered the greatest range of customization. Yet those stock choices in hue and finish pale when compared to One of One's "thousands of interior and exterior options" wrought by "Italian artisanal craftsmanship." As Maserati did in Geneva when debuting the program, a celebrity will visit the New York show stand to take delivery of "their never seen before" One of One Levante GTS. The general population gets the keys to the One of One program "in the near future." The other show car will be a bronze Zegna Levante S Q4 GranSport with the new Pelletessuta woven Nappa leather interior. Said to be a lightweight material created by the Italian fashion house, both durable and comfortable, Pelletessuta will only be available in Maseratis. The carmaker seems to have done us a disservice by posting photos of the material in black, or perhaps they're trying to lure us to the show to see it for ourselves. The new leather won't be available in North America until spring of 2020, so if your mind had already begun considering a calico-cat-matched One of One interior in a Gattara-colored Ghibli, it's going to be a minute.

2014 Maserati Ghibli

Italy Passionately Returns To The Sport Sedan Game
In its 99-year history, Maserati has arguably never made a vehicle as important as this all-new Ghibli.
Of course, there have been countless styling breakthroughs, mechanical advances and technical innovations, but no single passenger car has been required to bear the weight of the Italian company like its brand-new sport sedan. If the Ghibli succeeds, Maserati will welcome tens of thousands of new customers and, most importantly, celebrate a rekindled relationship with demanding North American buyers. If the Ghibli fails - well, the truth is, nobody has written an option for failure.

Ferrari, Maseratis trashed in Chinese off-road adventure

Ready to cringe? A group of Chinese motorists drove the Sichuan-Tibet Highway in a fleet of Italian cars, fording streams and hopping rocky terrain as they went. Well, they attempted to drive it, anyway. Only five of the cars managed to survive the truly unnecessary ordeal. The trip was reportedly the idea of a wealthy Chinese businessman named Ni Haishan. Haishan was driving the red Ferrari F12, with his employees following in what appear to be 10 Maserati Ghibli sedans. The Maseratis were gifts to his employees, which makes the loss of six of them along the way only slightly easier to stomach. Even the cars that made it to the finish line in Lhasa, Tibet, arrived with some serious damage. The unsurprising fallout included several wheels and tires on the Ferrari, including one wheel that took the studs it was attached to with it. As you can see above, the "highway" route was not exactly suited to these particular cars. There is some precedent for a car from Maranello driving to Lhasa, however. In 2005, Ferrari sent two 612 Scagliettis on a tour of China called "Ferrari 15,000 Red Miles" with various journalists at the wheel. That journey started and ended in Shanghai and took the cars all over the vast country, including two crossings of the Gobi Desert, along the Great Wall, and on some of Marco Polo's route. Of course, it also involved a lot of planning, a huge support team, and at least a modicum of common sense. All of this was supposedly Haishan's way of showing the world that business is good for him and that customers should trust their money with him. We might conclude otherwise based on the results. If you absolutely have to run this road in something Italian and expensive, may we suggest a Maserati Levante next time? Related Video: Image Credit: news.163.com Auto News Ferrari Maserati Coupe Luxury Performance Sedan ferrari f12 berlinetta maserati ghibli