2019 Maserati Levante S on 2040-cars

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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati Gran Turismo recalled for fire risk

The Basics: Maserati is recalling 33 examples of the 2016 GranTurismo and GranCabrio built from September 1, 2015 to November 30, 2015. The Problem: A non-galvanized main fuel delivery line can corrode and cause a fuel leak and increase the risk of a fire. Injuries/Deaths: None reported. The fix: Dealers will replace the main fuel delivery line free of charge as of January 7, 2016. If you own one: Owners may contact Maserati customer service at 1-201-816-2600, citing the brand's number for this recall: 300. You may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video: Report Receipt Date: DEC 18, 2015NHTSA Campaign Number: 15V849000Component(s): FUEL SYSTEM, GASOLINEPotential Number of Units Affected: 33Manufacturer: Maserati North America, Inc.SUMMARY: Maserati North America, Inc. (Maserati) is recalling certain model year 2016 Granturismo and Granturismo Convertible vehicles manufactured September 1, 2015, to November 30, 2015. The affected vehicles are equipped with a non-galvanized main fuel delivery line that may corrode and result in a fuel leak.CONSEQUENCE: A fuel leak in the presence of an ignition source can increase the risk of a fire.REMEDY: Maserati will notify owners, and dealers will replace the main delivery fuel line, free of charge. The recall began on January 7, 2016. Owners may contact Maserati customer service at 1-201-816-2600. Maserati's number for this recall is 300.NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Maserati rules out smaller Macan rival

These days every luxury automaker is going after the Porsche Cayenne with a crossover of its own. Among those coming up is the Maserati Levante, which will mark the Trident marque's first foray into high-riding territory. But don't expect it to follow up with a Macan rival as well. Speaking with Autocar, Maserati chief Harald Wester ruled out the possibility of a smaller crossover to join the Levante in the Modenese automaker's lineup, ostensibly because doing so would step on the toes of other brands under the Fiat Chrysler umbrella – particularly with Alfa Romeo set to launch a crossover of its own. "We are an extremely complex multi-brand group and to have every doing a little bit of everything is not the right way," Wester told the British magazine. "In this business, you should never say 'no' in a dogmatic way, but my personal opinion is that Maserati wouldn't want to go below the Levante in size." And Wester's opinion goes a long way in the halls in Turin and Auburn Hills: he's head of both the Maserati and Alfa Romeo brands, and is also the group's Chief Technology Officer. That's something that has never seemed to deter the Volkswagen Group, though, where Bentley is gearing up to take on its sister company's Cayenne with the upcoming Bentayga and is also said to be considering a Macan rival. And that's to say nothing of other SUVs occupying similar size and price positions from Volkswagen, Audi and potentially Lamborghini. Which only serves to underline the different approaches taken by Europe's two largest automakers. Look for the Levante to debut at the 2016 Detroit Auto Show.