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Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video:

Why Maserati won't share the Nettuno V6 with its siblings

Maserati spent a great deal of time and resources developing a twin-turbocharged, 3.0-liter V6 called Nettuno. It made its debut in 2020 in the MC20, and it will be available in the Grecale Trofeo in 2022, but Autoblog learned that the six won't travel outside of the trident family. "We want to keep the Nettuno engine as a signature for the brand. It was developed with the aim of being uniquely associated with the Maserati brand, so it was designed and engineered specifically for Maserati. It's technically feasible to apply it to other cars [in the Stellantis group], but we want to keep it proprietary. We have it in the MC20 and now in the Grecale; there will be other uses for it in the future, but always in Maserati cars," Federico De Medio, Maserati's head of vehicle validation, told Autoblog on the sidelines of the Grecale launch. While he stopped short of providing details about the other uses, De Medio hinted that Nettuno will gradually replace the Ferrari-derived V8 that Maserati has used for many years. He explained that the project's goal was to design a six-cylinder engine with V8-like power. Does that mean that a V8 with V10-like power is on its way? Nope, it sounds like the eight-cylinder's days are numbered in the Maserati line-up. Asked how long the V8 had left to live, De Medio replied that "it depends on the life of the product itself, so the response will be provided by the market and by regulations." And, how about a new V8 designed in-house? "Never say never, but for now we just launched Nettuno so let's enjoy the V6," he answered. What's certain is that the Levante and the Quattroporte won't need a V8 for much longer: they're going electric in the coming years. We know the Ghibli is on its way out, so that leaves the next-generation Gran Turismo as the only candidate for a V8. Nothing is official, but our crystal ball tells us it's more realistic to expect that the coupe will make its debut with a V6 than with a V8. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

330-horsepower Ghibli Hybrid is Maserati's first electrified model

Maserati kicked off its electrification campaign by releasing a hybrid version of the Ghibli, its entry-level model. The sedan gains a mild hybrid system, subtle visual tweaks, and many technology upgrades inside. Unveiled online, the brand's first production-bound electrified car features a gasoline-electric powertrain built around a turbocharged, 2.0-liter four-cylinder engine. It works jointly with a 48-volt belt-driven starter-generator and what the company calls an e-booster that's essentially an electric supercharger. The system's total output checks in at 330 horsepower at 5,750 rpm and 332 pound-feet of torque at 4,000 rpm, and it channels its power to the rear wheels via an eight-speed automatic transmission and a limited-slip differential. Maserati quotes a 5.7-second sprint from zero to 62 mph, and a 159-mph top speed. While fuel economy figures are still being finalized, preliminary estimates peg the Hybrid's fuel consumption at about 27.6 mpg in a combined cycle, a figure which — if accurate — makes it less efficient than the 31.3-mpg diesel model it will replace. Adopting 48-volt technology was the best way to electrify the Ghibli, according to the brand. "We thought about a plug-in option for the Ghibli, but when you put a lot of batteries — and a lot of other stuff — into the car, it adds weight and it's going to jeopardize the performance and the fun-to-drive quotient that is key for Maserati. I'm not saying this to diminish the good points of the plug-in hybrid technology, but it's not the best solution here," Francesco Tonon, Maserati's head of global product planning and marketing, told Autoblog. Tonon pointed out making the Ghibli a hybrid wasn't an excuse to make it dull; it still needed to drive and sound like a Maserati. It's 176 pounds lighter than the diesel-burning model, and it offers better weight distribution because there is a lighter engine under the hood and some of the hybrid components are installed in the back. As for the sound, Tonon proudly explained his team gave the Ghibli a unique exhaust note worthy of the storied trident emblem without resorting to an amplifier, by tweaking the system and adopting resonators. Subtle design changes set the Hybrid model apart from the non-electrified Ghibli.