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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Maserati Project24 is a custom, limited-edition, track-day special

Maserati joins the parade of limited-run, track-only cars designed to a set of specs instead of a set of established racing regulations. The entry is known by the codename Project24 at the moment, and Maserati says it will build just 62 examples. We don't know the significance of 24 nor of the production run. When the automaker launched the MC20, it said it planned to get return to heritage values founded at Formula 1 and sports car tracks around the world. While we wait on an MC20 developed for FIA GT racing, Project24 will be automaker's second outlet for racing aspirations, the Italians planning on entering Formula E next season. It's possible the Project24 is an offshoot of Maserati's reportedly dead GT3 program for the MC20. In December 2020, Daily Sports Car reported that a GT3 challenger "was said to be under development" when Maserati debuted the MC20, but perhaps due to ramifications of Covid, the circuit version was "shelved for the time being." The automaker hasn't divulged performance targets for the Project24, only a weight target: Below 1,250 kilograms, or 2,756 pounds. If achieved, the racer would be 552 pounds less than Maserati's claimed weight for the MC20. Part of the weight loss comes courtesy of carbon fiber bodywork that's two inches wider than on the MC20, Lexan windows, and making the passenger's seat optional. The gains should be felt everywhere around a track, especially because Project24's 3.0-liter V6 engine sports a larger pair of turbos that boost output by 119 horsepower, to 740 hp. The road car's eight-speed automatic is replaced by a six-speed sequential auto with paddle shifters, from there sending power to the rear wheels through a mechanical limited slip differential instead of the electric LSD in the MC20. Brembo CCMR racing brakes hang off a double wishbone suspension with anti-roll bars front and rear and adjustable dampers, just behind custom, forged 18-spoke center lock wheels on racing slicks. An adjustable front splitter and rear wing fine tune aero performance, on-board air jacks help pit crews put in the best performance.   The cabin offers an adjustable, multifunction carbon fiber steering wheel and pedal box. The wheel contains a digital display working alongside a dash and data acquisition system, but a driving performance optimization display is extra.

Ferrari, Maseratis trashed in Chinese off-road adventure

Ready to cringe? A group of Chinese motorists drove the Sichuan-Tibet Highway in a fleet of Italian cars, fording streams and hopping rocky terrain as they went. Well, they attempted to drive it, anyway. Only five of the cars managed to survive the truly unnecessary ordeal. The trip was reportedly the idea of a wealthy Chinese businessman named Ni Haishan. Haishan was driving the red Ferrari F12, with his employees following in what appear to be 10 Maserati Ghibli sedans. The Maseratis were gifts to his employees, which makes the loss of six of them along the way only slightly easier to stomach. Even the cars that made it to the finish line in Lhasa, Tibet, arrived with some serious damage. The unsurprising fallout included several wheels and tires on the Ferrari, including one wheel that took the studs it was attached to with it. As you can see above, the "highway" route was not exactly suited to these particular cars. There is some precedent for a car from Maranello driving to Lhasa, however. In 2005, Ferrari sent two 612 Scagliettis on a tour of China called "Ferrari 15,000 Red Miles" with various journalists at the wheel. That journey started and ended in Shanghai and took the cars all over the vast country, including two crossings of the Gobi Desert, along the Great Wall, and on some of Marco Polo's route. Of course, it also involved a lot of planning, a huge support team, and at least a modicum of common sense. All of this was supposedly Haishan's way of showing the world that business is good for him and that customers should trust their money with him. We might conclude otherwise based on the results. If you absolutely have to run this road in something Italian and expensive, may we suggest a Maserati Levante next time? Related Video: Image Credit: news.163.com Auto News Ferrari Maserati Coupe Luxury Performance Sedan ferrari f12 berlinetta maserati ghibli