New! 2013 Maserati Gran Turismo Mc, Nero/nero on 2040-cars

Auto blog

Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Maserati's new North American CEO is Chrysler's dealer guru

There's been a bit of a shakeup among the executive ranks at Chrysler and Maserati, as the Italian sports car manufacturer has appointed Peter Grady as its new North American CEO. Grady, who we imagine is about to get a very nice upgrade to his company car, will retain his role as vice president of dealer network development for Chrysler and Chrysler Capital, and is replacing Bob Graczyk at Maserati.
"It is with pleasure and anticipation that I welcome Peter to Maserati. He brings to our company nearly 30 years of leadership and experience. His background and industry expertise will be a great basis for the continued expansion of Maserati in North America," said Maserati CEO Harald Wester in a statement.
Also joining the team at Maserati is Saad Chehab, who previously worked for the Chrysler and Lancia brands and will be the new head of marketing for the Italian brand. He'll be replaced by Al Gardner, the former boss of Chrysler's southeast business center, as the head of Chrysler brand, according to Automotive News.

Maserati Levante starts at $72,000, Levante S for $83,000

The 2017 Maserati Levante won't arrive in the US until later this year, but we know it will cost $72,000 to park the posh crossover in your garage, Maserati spokesperson Jiannina Castro told Autoblog. The extra power from the Levante S will ring up for $83,000. The actual amounts to buy one will be somewhat higher because Maserati won't discuss option pricing or the destination charges until dealer orders begin in April. In its US guise, the standard Levante uses a 3.0-liter twin-turbocharged V6 with 345 horsepower, which can get the CUV to 60 miles per hour in 5.8 seconds. The Levante S uses the same engine with 424 hp, which cuts the 60-mph run to 5.0 seconds. Both mills use an eight-speed automatic transmission and all-wheel drive. A plug-in hybrid with the powertrain from the Chrysler Pacifica Hybrid will reportedly join the US lineup later, too. The newcomer Levante faces stiff competition among more established luxury CUVs in the US. For example, the base Porsche Cayenne with 300 hp starts at $60,650 after destination and the 420-hp Cayenne is $77,250. The Land Rover Range Rover Sport with the 340-hp 3.0-liter supercharged V6 is $65,945. We'll get another look at the Levante at next week's New York Auto Show. The Geneva Motor Show earlier in the month already provided a great opportunity to check it out. Related Video: LEVANTE - THE 'MASERATI OF SUVS' TO MAKE U.S. DEBUT AT 2016 NEW YORK AUTO SHOW Thoroughbred on-road handling meets solid off-road capabilities "Levante" is inspired by a warm wind that can change from gentle to gale force in an instant that can emerge any season or time of the year, day or night, mirroring the powerful and soulful character of Maserati's first SUV. Following the success of its global reveal in Geneva earlier this month, the all new Maserati Levante will make its way to the New York Auto Show on March 23rd for its official U.S. debut. The U.S. market launch is planned for late summer 2016 with a starting price of $72,000 for the 345 hp (Levante) and $83,000 for the 424 hp (Levante S) model (not including destination and delivery), which will be available for order in the U.S. this April. The Levante represents a new chapter in Maserati's iconic history. With over one hundred years of automotive excellence behind it, Maserati is well positioned to introduce its first ever SUV that represents the house of the Trident's core values and truly is the 'opposite of ordinary'.