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Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.

Maserati betting big on Levante SUV

In 2014, Maserati was booming thanks to a sales spike, and executives contemplated capping production. The company's fortunes, however, have changed quickly this year. Its sales dropped 13 percent globally to 8,281 cars in the second quarter, and earnings were down 30 percent, according to Automotive News. This performance has led the company to pin its future hopes on the launch of the Levante crossover. The Levante arrives in the first half of 2016. An official debut is scheduled for sometime this year, according to the company's five-year plan, though the unveiling might be pushed back until the 2016 Detroit auto show in January, Automotive News reports. The Levante shares a platform with the Ghibli and reportedly will use its V6 engines. The crossover also is expected to have all-wheel drive. Patent drawings suggest a look reminiscent of the earlier Kubang concept (pictured above). FCA explains some of Maserati's current weakness is due to problems in China. Deliveries were down 37 percent there in the second quarter, according to Automotive News, and the country's weak economy isn't expected to let up soon. Related Video:

Heidi Klum and Maserati go Beyond the Swimsuit for Sports Illustrated

When sports and cars come together, the world "super" often comes up - whether it's a high-performance super sports car, a racing series (like Japan's Super GT, Australia's V8 Supercars or Italy's Superstars series), the latest crop of Super Bowl ads from the world's automakers or a supermodel posing with a car in the pages of the Sports Illustrated swimsuit issue.
This year's edition already saw Lisalla Montenegro cozying up to the new Lexus RC F, but it's not the only pairing to be found between an import luxury performance machine and a swimsuit model. The new 50th anniversary edition of the popular bikini special features a seven-page pictorial titled "Beyond the Swimsuit" shot by Francesco Carrozzini.
The spread features the inimitable Heidi Klum posing beside and inside various Maserati models - including the new Ghibli S Q4, the GranTurismo MC Trofeo race car and the Quattroporte Ermenegildo Zegna concept. Of course it's not the first time we're seeing a leggy blonde stepping out of Modena's finest - a role often taken up by one Jodie Kidd, to say nothing of the rich and beautiful in exotic locales the world over - but it's a pairing of which we'll never grow tired.