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Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video:

Maserati confirms the Grecale SUV will get a high-performance version

Maserati will parachute its second SUV, the Grecale, into territory controlled by the Porsche Macan. It hasn't unveiled the model yet, but it has already confirmed a fire-breathing high-performance variant is in the pipeline. "We will have a Trofeo version of [the Grecale], we will have a Modena version of that. We will have a GT version," revealed William Peffer, the CEO of Maserati's North American division, in an interview with The Drive. While he stopped short of revealing specifications, Maserati saves the Trofeo name for its quickest and most powerful models. As of writing, all of its cars with the exception of the MC20 are available in Trofeo tune. They're powered by a twin-turbocharged, 3.8-liter V8 engine — even the smaller Ghibli — and they gain a number of chassis tweaks as well as several model-specific styling cues. We expect the Grecale will get a similar treatment. One ingredient of the traditional Trofeo recipe that the Grecale might not be cooked with is the V8. It's an older engine, and we're not sure that an eight-cylinder fits in the engine bay. Rumors claim the model will ride on an evolution of the Giorgio platform that Alfa Romeo's Stelvio and Giulia are built on, so the top engine might be a V6. Maserati is nearly done fine-tuning the Grecale. It will unveil the model in November 2021, and sales will start in time for the 2022 model year. Additional details about the firm's next SUV will emerge in the coming months. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Maserati GranTurismo to show new styling language for brand

Despite the fact that Maserati has yet to officially mention the next generation of its grand touring lineup, it seems like we know plenty of details about the upcoming range of Maserati coupes and convertibles. First we heard that the GranTurismo line would be growing to include three models, then we heard that new, smaller two-seater (possibly named Gran Sport) could be here by 2016 and, most recently, reports indicated that the GranTurismo's successor will feature more compact dimensions to better take on the Porsche 911.
Now Edmunds is reporting that the 2015 GranTurismo will mark a major evolution in the design language for the Italian automaker, while the Levante SUV will get the current styling cues found on the 2014 Quattroporte and 2014 Ghibli. The article also says that Maserati is planning to offer its models with a wider range of available colors and that it will introduce new limited-edition models as well all in hopes of selling 50,000 units globally by 2015.