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Maserati cutting Ghibli, Quattroporte production on slowing demand

If Maserati is going to meet its ambitious sale targets, it's going to need to grow as fast as its cars can accelerate. But lately, the Trident marque has seen demand for its luxury sedans flattening, if not receding. And now Maserati has had to cut production to avoid overshooting demand. We've been seeing reports of production being trimmed at the company's Grugliasco plant near Turin, Italy, for over a month now. But while earlier reports seemed to indicate the trouble was rooted in supplier issues, the latest suggests that slowing demand is the culprit. According to Automotive News Europe, parent company Fiat Chrysler Automobiles has had to cut the number of shifts at Grugliasco (where the Ghibli and Quattroporte are produced) from 12 per week to 10. "Fiat has told us that workers at the Grugliasco plant will be working for three weeks out of four up until July," union leader Federico Bellono told ANE. "The company is predicting production of about 30,000 to 35,000 cars at Grugliasco this year. I think it will be closer to 30,000." Last year the plant produced 34,000 units, with the sedans accounting for the bulk of Maserati's sales. Of the 36,448 units the Modena-based automaker sold last year, 23,500 were Ghiblis and 9,500 were Quattroportes, with the GranTurismo accounting for just 3,500 units. That's up considerably from the total of 15,400 units it sold in 2013, but is still some ways off from the 50,000 it hopes to reach this year and the 75,000 it aims to achieve by 2018. The arrival of the upcoming Levante crossover, as well as the Alfieri sports car and new GranTurismo, will surely help. But if Maserati is going to reach its ambitious sales targets, it's going to have to find more buyers for its core sedans. Repeated requests made by Autoblog for comment from Maserati have yet to be answered, but we'll be sure to update you if and when relevant new information comes to light. Related Video:

Maserati rapidly expanding dealer network

With the new Quattroporte and Ghibli sedans out on the market, and the new Levante crossover and Alfieri coupe on their way, Maserati is making serious headway towards revitalizing its lineup. Now all it needs in order to reach its ambitious sales targets is to expand the network of dealers where they're to be sold. And according to Maserati chief Harald Wester in speaking to Automotive News at the Paris Motor Show, that's exactly what it has in store.
At the end of last year, Maserati had 79 dealerships across the United States. It has already boosted that number to 100 so far this year, but before 2014 is over, it plans to open another 20 to bring the total up to (carry the two, divide by the square-root of Pi)... 120 showrooms.
Globally speaking, Maserati reportedly closed 2012 with around 220-230 dealers around the world, and currently has about 355, but aims to close 2015 with a worldwide network of 450 dealers, representing a doubling of its network in two years' time. Having more than a quarter of those in the US alone is testament to how seriously Maserati takes the American market.

Maserati Levante shows Kubang inspiration in leaked images

One of the most anticipated debuts at next month's Geneva Motor Show comes from Maserati, which is set to show its first crossover. A major part of the brand's revival, the new Levante will be challenged to strike the right chord in an increasingly competitive segment. That's not the new Levante at the top of the page. It's the Kubang Concept on which it's based. The leaked shots come from the Dutch Auto Week – like our Autoweek, but taller – and include six shots that we're betting were in a tin labeled "Do not open until March 1." They provide a great look at the new crossover from a range of angles, and include a shot of a very, very red cabin. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We see a great deal of Kubang concept around the headlights, although it's clear Maser's designers evolved the Levante's grille to better match the Ghibli sedan. It's more chiseled and strong, part of which can be blamed on the chrome slats – the Kubang's grille slats were just black. The rear fender and shoulder lines look like they've almost been lifted straight from the Ghibli, while the roofline and rear window give the impression that Maserati is favoring sporty looks over any real utility. We're unable to post the leaked Levante images here, but we'd strongly suggest you give them a look over at Auto Week. And stay tuned for the official info on the Levante, when it gets its grand debut early next month. Related Video: