2018 Maserati Gran Turismo Mc 4.7l on 2040-cars

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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

2019 Maserati Levante GTS has a 550-hp Ferrari-derived V8

A V6-powered Maserati Levante just wasn't enough. At least that's what a group of engineers thought as they formed a sort of skunkworks and secretly set out to see if they could fit the Ferrari-derived V8 from the Quattroporte GTS into the Levante. Turns out they could, and after revealing their project to company honchos, were given the green light for not just one V8-powered Levante, but two. The first to be revealed was the Levante Trofeo shown at the New York Auto Show. Now we get this, the Levante GTS, which was revealed last month to journalists in Pontiac, Mich., and kept under wraps until now. It will debut in Europe at Goodwood. Although the GTS shares the same 3.8-liter V8 as the 590-horsepower Trofeo, it features a slightly less prodigious output of 550 hp with peak torque of 538 pound-feet available from 2,500 rpm to 5,000. Maserati says the GTS will hit 60 mph in 4 seconds with a top speed of 181 mph. View 8 Photos The chassis was tuned to better handle the extra power, and while the suspension shares the same components as the rest of the Levante line, the tuning was changed for the GTS and Trofeo. The Sport Skyhook adaptive damping system was also retuned, while the air springs feature six different height levels spanning a total of 3 inches from its lowest to highest position. A rear-biased all-wheel-drive system and a rear limited-slip differential are included. These mechanical updates are largely shared with the Trofeo, which differs visually and features extra luxury equipment. Outside, the GTS features a larger lower air dam, a special black-trimmed grille and 22-inch wheels. Inside, there's a full-leather interior package and carbon fiber trim. That includes the shift paddles, which are carbon fiber rather than metal. Maserati models also receive some updates for the new model year. The eight-speed ZF automatic gets a new electronic shifter. Similar in layout to BMW's (forward for R, rearward for D, push button for Park), it replaces the previous Chrysler-sourced PRND layout. It's similar to what you'd find in a current Alfa Romeo but the shifter itself is more luxurious and substantial in feel and appearance. The infotainment system has been refreshed, but remains a Chrysler Uconnect system in Italian clothing. There's also new optional "Pieno Fiore" leather for all three models, Levante, Ghibli and Quattroporte. It is available in red, black and tan.

Marchionne threatens to move Alfa production out of Italy

Fiat CEO Sergio Marchionne was unsurprisingly frank when asked by reporters about potential investments in Italian manufacturing for Alfa Romeo and Maserati, giving the Italian government the ultimatum, "Italy should decide if they want [Alfa Romeo's relaunch] to happen here or not as Fiat and Chrysler have several alternatives." Them's fightin' words.
Fiat's issue with the government stems directly from its courtroom clashes with the Fiom labor union. The two are currently embroiled in proceedings over longer shifts and shorter breaks, as Fiom has so far refused to sign a new contract citing revised labor laws that it says are anti-union.
According to Bloomberg, Fiat will be spending over $2.5 billion on development of eight new Alfas and six new Maseratis, in a bid to wrest some of the luxury pie away from BMW, Mercedes-Benz and Audi. But that's only going to happen if the government is willing to play ball and make life easier on Fiat.