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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Maserati Levante SUV previewed in patent drawings

Maserati is set to become the next high-end automaker to get into the crossover game with the impending launch of the Levante, and this could be our best look at it yet. Revealed in drawings reportedly filed with the patent and trademark office in Australia, these line drawings give us an idea of what to expect from the design of the Trident marque's upcoming crossover. The styling looks fairly consistent with what we've come to expect from the Ghibli and Quattroporte sedans, only in a higher-roofed, liftback form. Evident in the design are the Modenese automaker's grille and lighting forms, its signature portal vents along the front fender, powerful rear haunches and a steeply raked tailgate. Previewed by the Kubang concepts of 2003 and 2011, the Levante will be a vital product for Maserati's expansion – just as the Bentayga will be for Bentley, the F-Pace for Jaguar, the DBX for Aston Martin and the Urus (if ever approved) for Lamborghini. Expect it to pack the same V6, V8 and diesel engines as the aforementioned existing sedans when it debuts sometime soon into the new year ahead. Related Video:

2015 Maserati Ghibli gets the lightest of updates [w/video]

Maserati continued its centennial celebration this week with a lightly updated version of the 2015 Ghibli at the Los Angeles Auto Show.
The sedan is enhanced with navigation and Bluetooth features, which are now standard. Reinforcing that this is a light refresh, Maserati gave the brake calipers a new finish, and contrasted stitching is also added on the Ghibli and Ghibli SQ4 models.
Maserati is also throwing in a free three-month "all-access" subscription to SiriusXM satellite radio for the Ghibli, Quattroporte and GranTurismo.