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Maserati GranCabrio revealed in high-output Trofeo trim

As has been the tradition with Maserati over the past couple of decades, now that the four-seat GT coupe has launched, it's time for the drop-top version. And this latest convertible adopts the same name as its predecessor: GranCabrio. It is, in almost every respect, the same car as the GranTurismo, but with a fabric roof and a bit more weight. Said roof is available in five colors: a navy blue, dark red, black, grey and "greige." It is indeed fabric in order to fold more compactly and allow for cargo space with the top folded, though it will still take up a bit of trunk space when retracted. It also folds quickly at just 14 seconds, and it will come back up in 16. Operation of the top can be done at speeds up to 31 mph. To keep occupants comfy in all temperatures with the top down, the front seats have air vents in the seat backs to blow air onto the neck. Optionally available is a fold-open wind blocker that fits behind the front seats, though it can't be used with rear occupants. The soft top does bring some extra weight, around 220 pounds compared to the equivalent coupe. Maserati didn't specify exactly what contributes to the gain – whether it's more just top components or if some of it comes from chassis reinforcements (both seem likely). Interestingly, the extra weight actually gives the GranCabrio slightly better balance than the GranCoupe. The drop-top's front and rear weight distribution is 51/49 to the coupe's 52/48. Maserati is only offering the GranCabrio in the top-spec Trofeo internal-combustion trim for now. That includes the twin-turbo 3.0-liter V6 making 542 horsepower and 479 pound-feet of torque, eight-speed automatic transmission and all-wheel drive. The weight does ever so slightly blunt acceleration, dropping it by 0.1 second to 3.6 compared to the GranTurismo Trofeo. The same staggered 20-inch front and 21-inch rear wheels and Brembo brakes carry over from the coupe, too. And while the Trofeo is the only version for now, Maserati notes that the chassis remains designed for internal combustion and electric power, so an all-electric Folgore and more entry-level Modena gas-powered models will likely be added later. Maserati did not give a specific time for when the GranCabrio will hit dealers, but it should be sometime this year. Pricing is also a mystery, but should carry a premium over the GranTurismo coupe. Related video:

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

All future Maseratis will borrow styling cues from the MC20

Maserati's recently-unveiled MC20 coupe points to the direction stylists will take the rest of the company's range in during the 2020s. Its proportions will remain unique – the company isn't about to make the family-friendly Levante mid-engined – but its front end and its pure, simplified approach to design will permeate other models. "The face of the MC20, with the low-mounted grille and the headlights positioned much higher on the fascia, is our new design language," affirmed Klaus Busse, the head of the company's design department. He added it's a look that draws inspiration from past models, including the limited-edition MC12 built between 2004 and 2005. Lighting technology has evolved considerably since the middle of the 2000s, so designers and engineers are now able to use LEDs to give Maserati's future models a more distinctive-looking face, especially at night. Autoblog understands the second-generation GranTurismo scheduled to make its debut in 2021 will be the first MC20-inspired model. Its styling cues will also influenced the Grecale, a smaller SUV positioned below the Levante and possibly related to the Alfa Romeo Stelvio. Maserati's aim isn't to end up with a range of nesting doll-like models that all look the same, so expect to see variations of the MC20 theme as the line-up develops. Busse also shared insight about how his team shaped the MC20 (pictured). Early on, he insisted the car shouldn't receive oversized air inlets or a park bench-sized wing on the back. His team consequently integrated all of the components that create downforce below the axle line, which runs through the middle of the wheels. It's a pure, simple approach to design that will characterize future models, meaning they'll be sporty in a subtle, elegant way. Related Video: