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Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Learn why this man has four different Maserati 3500GT classics

When you're born, it's impossible to know what sort of cars you'll be into as an adult. Your dad might be into old Mopars while your mom prefers a Ford Mustang. You, on the other hand, might end up being a fan of English cars (that was the case with your author, at least). Regardless of which vehicle type, era or marque you prefer, though, it's usually possible to trace back to the exact moment you fell in love with them.
For Frank Mandarano, his love of all things Maserati started at its birthplace in Italy, before spawning into a passion that saw him found a club and take possession of four 3500s over the years. One car in Mandrano's one-make collection stands out, though - a rare 3500GT that was imported into Mexico in 1960. It is a sweet sounding and gorgeous coupe to behold, making it the perfect subject for the crew at Petrolicious. Scroll down and have a look.

V8-powered Maserati Levante spied nearly naked

I love fast SUVs. A big engine can do wonders to make a boring crossover exciting, even if they still handle like an overstuffed goldfish on wheels. That's why I'm really excited to see spy shots that show a V8-powered Maserati Levante in the flesh. Even before the Levante hit showrooms, Maserati admitted to us that a V8-powered prototype was already in existence. It seems that a full reveal is imminent. Visually, the prototype we see here only does with revised front and rear fascias. It's slightly more aggressive, but not that far removed from what's currently available. Still, we're more interested in what's under the hood. Maserati said the Quattroporte's Ferrari-assembled 3.8-liter twin-turbo V8 fits in the Levante with no issues. That should be no surprise, as the two models share a basic platform. In the Quattroporte, the engine makes 523 horsepower and 479 pound feet of torque. Don't be surprised if things are cranked up in the Levante to compete with the 567 horsepower BMW X5 M and the all-new 550 horsepower Porsche Cayenne Turbo. Look for bigger brakes, stiffer suspension and more aggressive rubber. Typical performance modifications. While we don't know for sure, the V8 Levante is likely to wear the GTS badge, just like the top-dog Quattroporte. Unfortunately, the model ditches hydraulic steering for an electrically assisted unit. Still, it's sure to be a riot, at least in a straight line. Related Video: Featured Gallery Maserati Levante GTS spy shots View 12 Photos Image Credit: CarPix Spy Photos Maserati Crossover SUV Luxury Performance maserati levante gts