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Maserati CEO says new Alfieri will finally make Geneva in 2020

Maserati's long-delayed Alfieri will be shown at Geneva a year from now, says company CEO Harald Wester. The Alfieri will be the model to replace the GranTurismo coupe, the production of which is expected to end later this year as Maserati's Modena plant is overhauled and retooled for the new car. Autocar reports that Wester placed the Alfieri's reveal for Geneva 2020, but that series production will not begin until 2021-2022. Earlier reports had timed the Alfieri pre-production to begin in early 2020, in time for Geneva. The Maserati lineup will be significantly updated in the near future, and will feature extensive electrification, from mild hybrids to fully electric vehicles. "Any product we touch or make will have significant electrification," Wester told Autocar. "The main launches for new products are in 2021-22, and by the end of 2022 we will have a completely new range. For each and every lineup, we will have a full battery electric version. Not only that but at least one." Future models will also include updated versions of Ghibli, Quattroporte and Levante. The Alfieri was originally shown as a concept in 2014, but the delays have forced the 2008-introduced GranTurismo to soldier on. When the Alfieri finally comes, however, it will do so as a PHEV, a mild hybrid and a full electric version. Maserati is also adamant it will build electrified sports cars profitably. "Maserati is one of the few brands who can sell cars at the cost and reality of the technology and still make money," said Wester. Related Video:

Maserati Pelletessuta models bring their Italian fashion to the U.S.

Maserati's partnered with Italian fashion house Emenegildo Zegna for seven years, going back to the Maserati Quattroporte Ermenegildo Zegna Limited Edition Concept worked up as part of Maserati's centennary celebrations in 2014. At last year's New York Auto Show, the pair debuted the results of another collaboration, the new Pelletessuta woven leather interior. Working with hide as it would with yarn, Zegna wove thin strips of lightweight Napa fabric for 100 special edition vehicles that the Italian automaker pledged for the U.S. market and said it would never build again. After previews during Monterey Car Week in August, the 100 limited edition models have finally reached U.S. dealerships. Until they're sold out, the two models will stand here as the carmaker's fullest expression of Italian prowess. Meanwhile, in Italy, Maserati made a gesture towards its compatriots and its country by lighting the towers at its Modena headquarters in the three hues of il Tricolore, the Italian flag. There are 50 examples of the 2020 Quattroporte S Q4 GranLusso, which already comes with a Luxury Zegna Package interior compared to the entry-level Quattroporte. Each special model wears a custom Blu Sofisticato metallic paint with blue brake calipers. Inside, dark brown Pelletessuta interior includes sport seats for the front passengers and a Zegna badge to highlight the work. It's joined by 50 examples of the 2020 Levante S GranSport dressed in Bronzo Tri-Coat and 21-inch polished Helios rims, those wheels an inch larger than the standard units. The Levante interior gets tailored in black Pelletessuta fabric, accented with custom Radica wood trim — radica being a kind of veneer or parquet with a history in Italian luxury. The news about U.S. arrival didn't come with prices, though, so the interested will need to make the call to a dealer for information. Since the Quattroporte S Q4 GranLusso starts at $114,485 after destination and the Levante S GranSport at $91,985, those are good baselines to add to the required premiums for exclusive upgrades and low volume. Related Video:

Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.