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Maserati releases quartet of videos featuring new Quattroporte

In case you missed it, Maserati has decided to introduce the world to its next Quattroporte well ahead of its official debut at the 2013 Detroit Auto Show in January. As expected, it's beautiful.
Not content to leave well enough alone, the Italian automaker has revealed a series of videos to go along with the six images and press release it had already let loose upon the globe's unsuspecting automotive press.
We're still a bit shaky on the details, but Maserati says the Quattroporte's new engine, assembled by Ferrari in Maranello, will "[establish] new benchmarks for Maserati in terms of power and acceleration." That sounds good to us, though we're not sure if that means 530 horsepower as possibly alluded to by the license plate on the press shots. We also note that the automaker says the car is designed to accept "a wide range of engine architectures," so that rumored supercharged V6 sounds likely.

Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Maserati's next sports car shown in heavy camo

Maserati has started the process of re-tooling its historic Modena, Italy, factory to build a new sports car scheduled to come out in 2020. Full details about the model remain under wraps — even its name is a mystery — but the very first batch of images provided by Maserati and brought to you exclusively by Autoblog reveal several key points about it, including a few that we didn't see coming. The photos douse cold water on the rumors claiming Maserati's next sports car would be essentially a toned-down version of the Alfieri concept introduced in 2014. The test mule depicted in the images is heavily camouflaged, but its proportions, the size of its cabin, and the huge vents behind the doors suggest it's a mid-engined two-seater, not a front-engined model with a 2+2 interior layout. Autoblog learned the test mule is powered by a completely new drivetrain, but your guess is as good as ours when it comes to what it's made up of. Regardless, it was designed and built entirely in-house, and it will spawn a family of drivetrains that will exclusively power the company's vehicles. Starting from scratch is a huge undertaking. Engineers will closely analyze the data gathered during the testing phase, and use it to fine-tune the drivetrain on its research and development department's simulators. The improved components will in turn be road-tested. Maserati's new approach to vehicle design relies heavily on simulators, but head of product Joe Grace told us real-world testing remains hugely important. The company puts about 3 million miles annually on its prototypes. While the photos beg more questions than they answer, they confirm Maserati's renaissance is around the corner. The company will introduce its next new model during the Geneva Motor Show in March 2020, so we expect to learn much more about it in the coming months. It will be followed by the next-generation GranTurismo and GranCabrio, which will be available with the company's first electric powertrain, and by a new SUV positioned below the Levante. Featured Gallery 2020 Maserati sports car test mule spy shots Auto News Spy Photos Geneva Motor Show Maserati Coupe