2012 Maserati Granturismo S Coupe 2-door 4.7l on 2040-cars

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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Maserati MCXtrema revealed as a track-only limited-production 'toy' at The Quail

The Maserati MCXtrema just had its sheet pulled off at The Quail, A Motorsports Gathering. It’s yet another race car variation of the MC20, following in the footsteps of the Maserati GT2. Unlike the GT2, though, the MCXtrema is not designed to be used in any official racing series. Instead, itÂ’s a race car built without boundaries for maximum performance. And of course, because itÂ’s a race car, itÂ’s not street-legal either.  What is it for then? Maserati claims the MCXtrema is meant for “purist collectors and for the loyal customers of the brand, who wish to add a new ‘toyÂ’ to their garage that can swallow up the curbs of the most exciting tracks during private tests.” Basically, just think of it as a millionaireÂ’s toy to take out on the occasional weekend track day. ItÂ’s just for fun, not for any serious competition use. Since itÂ’s not regulated by any specific racing series, Maserati pumped output all the way up to 730 horsepower from the twin-turbo Nettuno V6 engine. ThatÂ’s 109 horsepower more than the road car and the GT2. Maserati didnÂ’t go into detail about the aero and suspension package, but it sure does look as extreme as the name of the car makes it out to be. Only 62 MCXtremas will be built, and from what we can tell, theyÂ’re already spoken for. WeÂ’re not sure how much one will cost either, but youÂ’ll be able to see it in person at The Quail on the Monterey Peninsula today. Related video:

Maserati Ghibli reportedly dies in 2023

When Maserati debuted the Ghibli sedan at the 2013 Shanghai Motor Show, the executive tourer was meant to establish itself as a sporty alternative to the BMW 5 Series set and help Maserati increase its global sales eightfold. Neither of those happened. The product push didn't materialize, and the Ghibli failed at its task because it never managed to be the smooth, dynamically masterful Italian it could have been, its rough edges inexcusable in a sedan that once started at about $76,000 and is now nearly $80,000 after destination. Even so, we never wished the Ghibli ill, we wished Maserati would sort it out. That's not going to happen, according to Automotive News. The outlet's product page for the Ghibli says, "Production is expected to continue through 2022 on the sedan, which will not be replaced." Assuming this happens and the Ghibli takes a final ride into the sunset in 2023, it will have had ten years on the market. The model launched Maserati's electrification push, the Ghibli Hybrid and its 48-volt mild-hybrid system coming online last year but not for sale in the U.S. market. At the same time, the model finally acquired the raucous V8 one would have expected at launch or shortly after, in the guise of the Trofeo trim we do get.   Like all other automakers, though, Maserati has a huge to-do list over the next five years, and it can't coddle laggards. Last year, the automaker's product roadmap called for a pile of new and new-generation models. The MC20 flagship is out, the Grecale crossover is due early next year in ICE and battery-electric forms, followed by the new GranTurismo and GranCabrio with ICE and EV powertrains, plus the MC20 Spider and pure-electric MC20. In 2023, the new Quattroporte will return that nameplate's former glory as the only sedan in the lineup, followed by a new Levante, both with internal combustion and electric powertrains. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Maserati MC20 supercar plays in the snow