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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.

Maserati plans to launch Alfieri and GranTurismo by 2018

Maserati reportedly aims to have the next GranTurismo and the Alfieri (concept above) on the market by the end of 2018. According to Drive, we should see the GT sometime in 2017, and the production Alfieri doesn't arrive until 2018. The company's five-year plan in 2014 originally slated the Alfieri to arrive first in 2016 and the GranTurismo in 2018. The Alfieri will have a modified version of Maserati's current chassis, but the tweaks will incorporate more aluminum, which will make the new sports coupe lighter. "Today the architecture is shared between Ghibli, Quattroporte, and Levante," Maserati engineer Davide Danesin told Drive. "With the Alfieri we think we need to make another step on the architecture so we're going to arrive at another more sporty architecture, with some common basis but with development from there." The Alfieri and GranTurismo will also likely use Maserati's latest turbocharged V6 and V8 engines. However, the power will only go to the rear wheels because the company doesn't think all-wheel drive is right for them. "So let's say for the next sports car we don't foresee all-wheel drive to be the best option for the style. We also have some solution for some sports cars with all-wheel drive for the future but that is not what we're working on now," Danesin told Drive. After the stunning concept in 2014, the longer wait for the production Alfieri is disappointing, but at least the model appears to be still on the way. Recent rumors suggested the 2+2 sports coupe was on hold because of the weakening market in China. Company boss Harald Wester also refused to speculate about the model's future at the Geneva Motor Show, but he said the GranTurismo would arrive first. Related Video: