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Maserati to cap output at 75,000 cars

Maserati appears set to take a page out of corporate sibling Ferrari's playbook with the possibility that it may cap global annual output in the coming years. Ferrari announced in 2013 that it would limit itself to 7,000 vehicles a year to maintain exclusivity, and so far, it has stuck to the plan.
According to an unnamed Maserati executive speaking to Reuters, the Italian luxury car maker wants to cap its sales to 75,000 vehicles a year. However, it's hardly there yet. The company doesn't forecast reaching that production benchmark until 2018.
Dave Sullivan, an auto industry analyst for AutoPacific, thinks that limiting sales could be a smart move for Maserati. "If it is profitable at 75,000 and doesn't require a significant investment in capacity to get there, this appears to be sound," he said to Autoblog via email. "Alfa Romeo is intended to be the volume brand and by capping Maserati, it means that even if you opted to buy the 'entry level' Ghibli, you still have a level of exclusivity."

Musing on Maserati's SUV chops | 2017 Levante S Quick Spin

Like a lot of you, I spent the weekend patrolling suburbia in a white SUV. Unlike a lot of you, mine had Ferrari-built engine. It went something like this: I'd innocuously pull up to a stoplight in the 2017 Maserati Levante S. Punch up sport mode. The bass comes on. Suddenly my white refrigerator of a retriever hauler sounds like something else. The light turns. I nail the gas maybe halfway. The low rumble turns to a growl. Like a real, legit growl. It sounds good. Not Camry V6 good, but menacing like an Italian sports car. Full-throated and angry. It gets louder. For a moment I think some dude on motorcycle is being obnoxious nearby. That's my car, I realize. Cover blown, I accelerate through the light, merging gracefully ahead of the slower vehicles dutifully cued up. Then I reach over and grab a warm bread stick that's resting on top of a pizza and blithely enjoy some open space on the road. That neatly sums up the dual personalities of the Levante. You can marshal all of the horsepower of 16 World Championships from the Prancing Horse. Or steer one-handed while you cruise suburbia. Your choice. NOTES So yeah, the Maserati-designed Ferrari-built twin-turbo V6 is pretty great. It makes the Levante feel special, more so than a BMW X5 or X6 or Mercedes GLE or GLE coupe. That's the essence of Italian cars: the engine. Blasting around metropolitan Detroit with this 424-horsepower arsenal under the hood is a riot. The downside: As expected, the Levante is thirsty, slurping a quarter of a tank during relatively shortly runs around town, inline with its 14-mpg rating in the city. The highway is marginally better, getting 19 mpg, though with the 21.1-gallon tank, the you could theoretically get 338 miles of range. The Levante looks the part. With portholes, a long, creased hood, bulging fenders, and attractive head-and taillights, it conveys the appearance of Italian sport and luxury. The chrome door handles and trim tastefully add some bling to the design. My favorite part? The shark-tooth grille. With tall vertical lines and a monstrous Maser crest, the Levante almost sneers at you. The idyllic cabin does a solid job of keeping the outside world at bay. The interior is quiet at cruising speeds, broken up only by the engine's bark. I'm quite comfortable. The rich brown leather was supple yet supportive, and I quickly find a commanding view of the road. It's cool how the door pulls are neatly blended into the trim.

Audi gets Q2 and Q4 badges in trademark swap with FCA

Audi has swapped trademarks with Fiat Chrysler Automobiles to snare the rights to the Q2 and Q4 badges for upcoming crossover SUVs. Audi CEO Rupert Stadler confirmed at the Detroit Motor Show that the automaker had finally persuaded FCA to release the two names that would let Audi lock up the Q1 to Q9 badges for its growing SUV family. Audi already plans to drop the Q2 name onto its MQB-based city crossover five-door this year, while the Q4 badge will slot onto the rump of a coupe-like version of the next Q3. It will also reserve the Q1 badge for a 2018 baby crossover, based around the architecture of the next A1 hatch. The A1 will share a lot of its engineering with Volkswagen's Polo-based soft-roader, dubbed T-Cross in concept form. The German company has also pounced on the naming rights for SQ versions of all of its Q-cars, along with F-Tron to cover the day when it pushes hydrogen fuel cell cars into production. Stadler insisted that no money had changed hands in order to pry the two badges off FCA, admitting that they had "each found something we needed." "We promised each other we wouldn't disclose what it cost, but it was not something they were willing to sell," Stadler said. "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it." Those negotiations are believed to have centered on a trademark swap with a Volkswagen Group name that FCA desperately (evidently) wants to use on a Fiat, Alfa Romeo, Chrysler, Dodge or Maserati. Asked if Audi had given FCA a trademark in return for Q2 and Q4, Stadler replied, "Something very much like that, yes." Audi has used Italian names on past concept cars that FCA could be interested in, such as the 2001 Avantissimo concept and the 2003 Nuvolari coupe. The latter was named after legendary pre-war racer Tazio, who won grands prix for both Alfa Romeo and Audi's forerunner, Auto Union. Both are unlikely trade chips, with laws in Europe preventing the trademarking of the names of actual people. There is always "quattro" (Italian for "four"), but after investing nearly four decades locking it in as an Audi all-wheel-drive name, it's just not anything like trade bait.