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Maserati ramping up production of Ghibli, Quattroporte

While Porsche may be relatively new to the four-door game, Maserati has been building the Quattroporte with few interruptions since 1963. But like its rival from Stuttgart, the Trident marque is rapidly shifting from a sports car company primarily to a manufacturer of high-end family transportation. Not only does it have the new Quattroporte on the market, but now it's got the Ghibli sedan as well and the Levante crossover on its way.
It's a gambit that's reaping huge benefits not only for Maserati itself but also for its newly merged parent company Fiat Chrysler Automobiles, which is finding the mass market less lucrative than it once was and is positioning both Maserati and Alfa Romeo against other luxury marques like BMW, Audi and Porsche. As a result, Maserati is considerably expanding its production.
Last month, Maserati sold over 3,000 cars, putting it on track to double its sales from 2013. But it's not about to stop there. With growing demand for its authentically Italian luxury sedans, Maserati is shifting more workers to its assembly plant in the Turinese suburn of Grugliasco (where the QP and Ghibli are made) and shortening vacation time to ramp production up from 750 cars per week to 900.

Maserati marks centenary with 50,000th unit at Grugliasco

Maserati is celebrating its centenary this year, but if that wasn't enough of a milestone, the Trident marque has reached another, completing its 50,000th unit at its plant in Grugliasco. Whether 50,000 seems like a lot or a little depends largely on your perspective. Toyota, for example, sold over three times that many cars in the United States alone just this past month. But for Maserati and the Grugliasco plant, it's an awful lot. The plant was acquired not long ago from the failed Bertone coachbuilding operation to bolster the principal site in Modena. It just kicked off production barely two years ago in January 2013 and handles assembly of the Quattroporte and Ghibli – Maserati's top sellers, but hardly what you'd call "volume models" by any means. The landmark 50,000th vehicle was a Quattroporte S Q4 in dark grey with a red and black interior, bound for the US market that's reaching new sales records for the ambitious Mondenese automaker.

Maserati introduces Ghibli to Americans in Super Bowl spot

Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports sedan to a very captive American audience.
Called Strike, the Ghibli commercial tells the familiar tale of the little guy who waits around for the world's giants to let down their guard. Scroll down to watch the spot yourself and let us know if it lives up to the high bar that Chrysler brands have set for themselves in past Super Bowls.