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Stellantis will enter joint venture with Samsung SDI for EV batteries

SEOUL — South Korean battery maker Samsung SDI Co Ltd and global automaker Stellantis NV have agreed to jointly produce electric vehicle (EV) batteries for the North American market, a person familiar with the matter said on Tuesday. Samsung SDI, an affiliate of South Korean tech giant Samsung Electronics, already has EV battery plants in South Korea, China and Hungary, which supply customers such as BMW and Ford. "The two companies (Samsung SDI and Stellantis) have struck a MOU (memorandum of understanding) to produce EV batteries for North America," the person with knowledge of the matter told Reuters. The source spoke of condition of anonymity because of the sensitivity of the matter. The person said the location of the battery joint venture is under review and will be announced later. In July, Reuters reported that Samsung SDI may build a battery plant in the United States, citing a company source. South Korea's Yonhap news agency earlier reported the two companies plan to build a factory in the United States, citing industry sources. Samsung SDI and Stellantis did not have immediate comment when reached by Reuters. Stellantis on Monday struck a preliminary deal with battery maker South Korea's LG Energy Solution (LGES) to produce battery cells and modules for North America. Shares of Samsung SDI were up 2.6% as of 0300 GMT, versus a 0.6% rise in the KOSPI benchmark index. Related video: Green Alfa Romeo Chrysler Dodge Ferrari Fiat Jeep Maserati RAM Citroen Lancia Opel Peugeot Vauxhall

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Maserati offers Extra10 limited powertrain warranty on all new vehicles

Maserati is still trying to get its sales forecasts to match its sales results. A raft of new product should keep the Italians on the list of vehicles to compare when shopping for luxury performance, but reliability concerns continue to cast shadows. With the Grecale on the way, Maserati will likely begin luring buyers focused a lot more on reliability than the usual Quattroporte owner. To address potential mechanical doubts, Maserati's offering a new Extra10 Warranty Program around the world on every new model to allay some fears. The 10-year limited powertrain warranty covers the engine and transmission or transaxle. The good news is that not only will it be available to North and South American buyers from October 1, 2022, certain current owners whose Maseratis are no more than 9.5 years old will be eligible, and the warranty doesn't cap mileage.  It won't be free, but few such warranties are. It's offered as an add-on to Maserati's extended warranty offerings, which can cover a powertrain for up to seven years and unlimited miles so long as extensions are purchased within the warranty and mileage periods. The present plans already include benefits like roadside assistance and help with onward travel. Extra10 throws in other sweeteners like pick-up and return service and a courtesy car. The automaker has made Extra10 transferrable, too, "aimed at consolidating the value of its cars over time, guaranteeing total peace of mind by combining top performance and the driving pleasure typical of every Trident car." Finally, Maserati says "Customers have the option of purchasing extended powertrain coverage in one-year increments (e.g., 5th year to 10th year of ownership)," so there's no large lump sum necessary.  Once October hits, interested owners should visit their Maserati dealers to see if their vehicles are eligible. The program excludes cars that have been raced "or tampered with," cars that have been in major accidents, and cars that are stolen. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.