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Maserati likely delays Alfieri, new GranTurismo coming first

The Maserati Alfieri won't be the next vehicle from the Trident-badged brand to hit the market after the Levante crossover. Instead, replacements for the GranTurismo and GranCabrio will arrive first. For now, Maserati CEO Harald Wester won't even speculate about when the production Alfieri will debut. At the Geneva Motor Show, Motoring tried to pin Wester down about the Alfieri's future, but he wasn't in the mood to talk about the 2+2 sports car. The boss said he didn't know if the model was still on schedule and gave a terse "no comment" response about a possible launch next year. He did confirm Maserati's upcoming product slate, though. "The next one will be substitution of GranTursimo, GranCabrio by successors. We already had discussion about Alfieri and I don't want to go into details," Wester told Motoring. A report late last year claimed Maserati had delayed the Alfieri due to the weakening market in China. As opposed to launching the niche sports car there, FCA, parent company of both Maserati and Alfa Romeo, allegedly refocused its plans on updating the Alfa Romeo Mito and Giulietta, which are more popular in Europe. Maserati debuted the Alfieri as a concept at the 2014 Geneva Motor Show, and FCA's five-year plan that year slated a production version for 2016 and a convertible variant for 2017. A selection of V6 engines with 410-, 450-, and 520-horsepower outputs would hook up to the rear or all four wheels, depending on the model. The Italian company also scheduled a new GranTurismo with at least 560 hp to launch in 2018. Maserati's desire to reach an annual volume of 75,000 vehicles by 2018 also looks in doubt. The company's original figure assumes launching the Levante on time, Wester told Motoring. Because of the luxury crossover's delay, the company now expects to reach 50,000 units a year by 2017. Related Video:

Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.

2017 Maserati Levante First Drive

You can argue all you want about whether or not certain companies should build crossovers. That's what the comments section is for. We'd argue that Maserati should have done it a long time ago, having shown its first crossover concept back in 2011 and only delivering on it now. Porsche blazed that trail with the Cayenne and others have followed suit since, racking up big sales. It's a little odd, then, that after waiting so long to get in the game, the Levante came together in just 22 months. Blame nationalism. The original plan was for the Levante to be based on and built in Detroit alongside the Jeep Grand Cherokee. That changed when Sergio Marchionne decided, in his dictatorial way, that all Maseratis and Alfa Romeos would be designed, engineered, and manufactured in Italy. So the team hit reset, borrowed the Ghibli platform, and went about creating a not-quite-a-crossover, taller-than-a-wagon hatchback with air suspension. Just shy of two years later, we're driving the Levante. In Italy, naturally. The dimensions and stance are what set the Levante apart from the abundance of luxury performance crossovers and emphasize its Italianness. It's longer, wider, and lower than a Porsche Cayenne or the Grand Cherokee it was nearly spawned from. The hood looks impossibly long in person because it is really long. The front end takes inspiration from the Alfieri concept, and there's a refreshing lack of mesh or filler between the grille's thin vertical slats. It can stand to be so open because there is a set of active grille shutters just behind to manage airflow. What would be usable cargo space on a blockier crossover is sacrificed by a rakish hatch, which looks pretty and we're told routes air in a particularly aerodynamic-friendly fashion. Instead of building the boxy version first, Maserati took the gamble and went straight to the fashionable coupe-ish shape. That foresight paid off, as it seems the coupe-like SUV trend is here to stay. For all the scrambling that must have gone on to produce this new model so quickly, it doesn't present like a rush job. Sure, most of the engineering was already done for the Ghibli and Quattroporte, but the Levante actually feels like a more complete effort than those cars. The attention to detail is most felt in the cabin, where the latest corporate infotainment system has been neatly integrated into familiar surroundings.