Maserati: Gran Turismo S on 2040-cars

Auto blog

Maserati MC12 GT1 looks, sounds great storming VIR

Maserati has been celebrating its 100th anniversary all year, but recent visitors to Virginia International Raceway might have gotten to see one of the coolest highlights of the whole centenary. The brand took its already amazing MC12 GT1 racer and painted it up to commemorate its 100th birthday, dubbing the model Maserati MC12 GT1 Centenario. That would be neat enough, but the spectators at VIR actually got to watch and listen to this special edition racecar lap the track with its spectacular exhaust note singing a fantastic tune.
It's rather rare to see these beastly V12 racers on track in the US these days, but they were quite successful in FIA GT1 competition in Europe several years ago. The sound that they make perfectly matches those purposeful, low-slung looks. Switch this video into HD and turn up the speakers to experience a look at this fantastic racecar.

Leak confirms Maserati product plans, five new models

It isn't a secret that Maserati is planning a product expansion in an attempt sell 50,000 units annually by 2015, but the automaker hasn't officially announced just how it plans to do so. Yes, we've seen (and driven) the 2014 Quattroporte, checked out spy shots for the smaller Ghibli sedan and Maserati even confirmed the Levante name for its SUV, but a leaked document reported by CarScoop could shed some light on how the Italian automaker intends on carrying out its rapid growth.
According to the image, the new Ghibli and Levante models will considerably lower the entry price point for the Maserati brand with the sedan having a price range from around $72,000 up to just over the $100,000 mark, with the SUV starting at close to $80,000 and topping out at almost $200,000. It also looks like the GranTurismo and GranCabrio will be getting redesigned in the near future at which point the new Gran Sport model will be added to the mix - otherwise known as the which often-rumored sports car with which Maserati will do battle with the Porsche 911.

Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.