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Maserati rapidly expanding dealer network

With the new Quattroporte and Ghibli sedans out on the market, and the new Levante crossover and Alfieri coupe on their way, Maserati is making serious headway towards revitalizing its lineup. Now all it needs in order to reach its ambitious sales targets is to expand the network of dealers where they're to be sold. And according to Maserati chief Harald Wester in speaking to Automotive News at the Paris Motor Show, that's exactly what it has in store.
At the end of last year, Maserati had 79 dealerships across the United States. It has already boosted that number to 100 so far this year, but before 2014 is over, it plans to open another 20 to bring the total up to (carry the two, divide by the square-root of Pi)... 120 showrooms.
Globally speaking, Maserati reportedly closed 2012 with around 220-230 dealers around the world, and currently has about 355, but aims to close 2015 with a worldwide network of 450 dealers, representing a doubling of its network in two years' time. Having more than a quarter of those in the US alone is testament to how seriously Maserati takes the American market.

2021 and 2022 Maserati models recalled over fuel leak risk

Maserati is recalling a handful of 2021 and 2022 models to fix a problem that can cause a fuel leak. While the number of cars included in the campaign is relatively small, it covers every member of the company's lineup ranging from the entry-level Ghibli to the MC20 supercar. Documents published by the National Highway Traffic Safety Administration (NHTSA) explain that about 409 cars sold in the United States are fitted with a fuel line sensor housing that can crack and leak. It adds that this problem can reduce the engine's performance by not delivering enough fuel to the cylinders; alternatively, the leak can cause a fire, though the notice says that's only in "rare circumstances." There are 274 units of the 2021 and 2022 Levante, 88 examples of the 2021 Ghibli, 43 2021 Quattroporte sedans, and four 2022 MC20s affected. Maserati estimates that the Levante models included in the campaign were built between September 18, 2020, and October 4, 2021. For the Ghibli, the date range provided by the Italian firm is November 3, 2020, to June 7, 2021. Quattroporte models were built from October 28, 2020, to June 7, 2021, while the four MC20s were manufactured between July 12 and September 29, 2021. Maserati notes that it acted quickly: it found out about the problem on October 8, it opened an internal investigation into the part's supplier the following day, and it issued the voluntary recall on November 4, 2021. As of writing, there have been no accidents, injuries, or fatalities linked to the problem.  Maserati will replace the fuel line sensor housing in all affected cars free of charge. It will begin notifying owners on December 27, 2021. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Maserati Ghibli & Levante F Tributo View 14 Photos Recalls Maserati

Maserati to halt production for one week in November

When it comes to selling cars, exciting new product is king. This is a fact Maserati is learning the hard way as it struggles to hit aggressive internal sales targets set by its Fiat Chrysler Automobiles ownership. And now a report from Reuters indicates that Maserati will be forced to shutter its Grugliasco plant near Turin, Italy, for one full week in November. Rewind back to 2013 and things were looking really good at Maserati. The brand had rolled out a new version of its four-door flagship, the Quattroporte, a smaller and somewhat more accessible sedan one rung below in the form of the Ghibli, and a new line of twin-turbo engines in both six- and eight-cylinder guises. A sales spike seemed imminent. That's exactly what appeared in 2014, as Maserati topped our end-of-the-year sales chart with a monster 171-percent gain in the United States when compared to the year prior. Like we said, product is king. The first signs of trouble brewing at Maserati rose into our consciousness in January of 2015, as, here in the States, the Italian brand took a monster nosedive in sales. That month's 20-percent decline would prove no anomaly, as February's 43-percent decline would attest. For the next few months of 2015, sales remained basically flat as allegations of shady sales accounting practices hit the news. In September, the last month sales data is available, the brand saw a drop of nearly 34 percent. How does Maserati expect to fix its lagging sales? Exciting new product, naturally, this time in the form of the long-awaited, highly anticipated Levante crossover. While Maserati's history is full of grand-touring coupes and four-door sedans, CUVs are all the rage right now. In other words, as long as the Levante isn't terrible, it really ought to bring the brand's sales back to 2014 levels. Following the Levante, Maserati has promised a new coupe based on the design of the Alfieri Concept it showed off at the 2014 Geneva Motor Show, and that will surely bring another hefty dose foot traffic into showrooms as the next product wave. FCA is banking on turning Maserati from a niche player into a meaningful contributor to its sales chart. If that plan has any hope of turning into a reality, it's clearly going to take a lot more shiny new product to make it happen. Here's hoping the Levante is the next positive step in that direction. Related Video: