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Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers

Marchionne: FCA, but not Ferrari, interested in Formula E

It seems like automakers have been clamoring to get on board with Formula E lately. In just the last few weeks a number of manufacturers have either become more directly involved, or otherwise announced entry into the series in coming years. That includes Audi, BMW, Mercedes-Benz and Porsche, with the latter two abandoning other series to join the electric one. Now, FCA CEO Sergio Marchionne says his company might join Formula E as well, according to Motorsport. Previously, Marchionne had toyed with the idea of bringing Ferrari into the Formula E field, but now says that would be unlikely. Instead, he thinks an FCA brand would be a better fit, perhaps Alfa Romeo or Maserati. At the moment, Maserati seems like the best fit, as Marchionne just announced that the brand would electrify its entire lineup after 2019, with each car it sells having either a hybrid or electric powertrain. Fans would probably be excited to see Maserati return to racing, and Formula E would be a good test laboratory for the development of electric propulsion technology. Still, another brand could represent FCA in Formula E, and apply the knowledge learned there to its vehicles, as Marchionne says half of the FCA fleet will be electrified by the end of the company's five-year plan ending in 2022. Marchionne said that while Ferrari won't be directly involved, he doesn't know which FCA brand – Alfa Romeo, Dodge, Chrysler, Fiat, or Maserati – would enter. As interesting as an electric Dodge race car would be, it seems unlikely, especially because of, well, Maserati. We're hoping it's Jeep, though. Related Video: News Source: MotorsportImage Credit: ALBERTO PIZZOLI/AFP/Getty Images Green Alfa Romeo Ferrari Maserati Green Culture Electric Racing Vehicles Sergio Marchionne FCA Formula E

Maserati's first electric car won't be a Tesla rival

Italian supercar makers haven't exactly embraced electric vehicles with gusto (the LaFerrari hybrid is about as close as you get), but that should change in the next few years. Ferrari's sibling brand Maserati tells Car and Driver that it's working on an electric vehicle that would be shown before 2020. And unlike other luxury car brands, Maserati doesn't plan on eating Tesla's lunch. It has to produce something "very different" to stand out, the company's Roberto Fedeli says. Think of something more like the GranTurismo coupe (see above) than yet another upscale sedan. Part of the challenge, Fedeli claims, is making a green machine that's exciting to drive. Breakneck acceleration is the only really thrilling aspect of EVs right now, he says – the sheer weight of those lithium-ion batteries dampens the enjoyment on twisty roads. A Maserati would have to be lighter on its feet. Also, the automaker will have to find a way to give its car character without a roaring gas engine under the hood. In that sense, Maserati's 2020 goal is realistic. It may not have much choice but to wait for battery technology to catch up to its ambitions. Related Video: This article by Jon Fingas originally ran on Engadget, the definitive guide to this connected life. News Source: Car and Driver Green Maserati Tesla Coupe Electric Luxury Performance