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Maserati reorganizes, tries to sharpen the trident

When's the last time we posted on a run of comprehensive success at Alfa Romeo or Maserati? True, Maserati nearly tripled its U.S. sales from 4,768 in 2013 to 12,942 in 2014. However, the brand's been stuck around that number ever since, selling 13,711 units in 2017. Worse, those figures highlight how far Maserati has fallen behind its own goals. In the last five-year plan, the brand targeted 75,000 global sales this year — then downgraded the target to 50,000 in June this year. At 26,400 units through the first nine months of 2018, short of Poseidon surfacing to work some deus ex machina, even that reduced goal won't be met. New Fiat Chrysler CEO Mike Manley is working to give Maserati the leaders and support it needs to point the trident in the right direction. On an analyst call at the end of October, Manley said, "With hindsight, when we put Maserati and Alfa together, it did two things. Firstly, it reduced the focus on Maserati the brand. Secondly, Maserati was treated for a period of time almost as if it were a mass market brand, which it isn't and shouldn't be treated that way." In October 2016, FCA named Reid Bigland to head Alfa Romeo and Maserati; this was back when Alfa Romeo dreamed of selling 400,000 cars annually by 2018. When Manley named his new executive teams last month, after assuming the CEO post following Sergio Marchionne's death in July, Manley separated Alfa Romeo and Maserati. Tim Kuniskis, who had taken over from Bigland, now heads Alfa Romeo and Jeep. Manley then restored Harald Wester to the head of Maserati. Wester ran Maserati from 2008 to 2016, after which he became FCA's chief technology officer, a role he maintains in the latest shuffle. Wester poached Jean-Philippe Leloup from Ferrari. LeLoup ran Ferrari's Central and Eastern European business operations; he now heads a concern called Maserati Commercial. Al Gardner, head of Maserati's North American dealer network since 2015, keeps that role and takes over as head of Maserati North America. Maserati has favorable brand value, but the leadership will confront almost every other problem a brand can have. Half the automaker's sales come from China, and the economic slowdown there is a serious drain on the numbers. In Europe, the WLTP emissions protocol, bloated inventories, and the need for incentives have dulled the edge. Sales worldwide are down 26 percent this year.

Maserati ditches hydraulic steering to add semi-autonomous driver aids

Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage FRANKFURT, Germany — One of the distinctive aspects of modern Maseratis has been the continued use of hydraulic-assisted power steering. The company used it on the entire lineup from the Ghibli sedan to the GranTurismo sports coupe, touting in press releases that in comparison to now-common electric power steering, it "prevents unpleasantly artificial assistance when the driver turns the wheel quickly." Priorities appear to have changed, though, as the 2018 Ghibli, Quattroporte and Levante are all going with electric steering. Those priorities would be adding a gaggle of semi-autonomous driving assists, which as Maserati CEO Reid Bigland confirmed, require electric power steering to fully implement. Specifically, the highway lane-centering, lane-keeping assist and blind-spot assist functions that can steer for you if necessary. Other new semi-autonomous functions include sign recognition, automatic emergency braking and adaptive cruise control. This may come as a disappointment to die-hard Maserati fans, but at the very least, the GranTurismo and GranCabrio sports cars still retain the classic hydraulic steering system. They also don't get the semi-autonomous features, but let's face it, those cars are ones you want to always be driving. As for the rest of the lineup, Bigland insisted the steering is still good. Of course you wouldn't expect anything less from the company's CEO. We'll reserve judgement until driving a 2018 Maserati ( that isn't a GranTurismo) to see if the new steering avoids being "unpleasantly artificial." Related Video:

Awaiting Chevy Trailblazer, driving Ford Ranger | Autoblog Podcast #580

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Green Editor John Beltz Snyder. First, they discuss the news, including the Chevy Trailblazer, Ferrari to stop providing Maserati with engines, an upcoming Ferrari Hybrid, Elon Musk's sex jokes and the reveal of the McLaren GT. They also talk at length about a couple vehicles they've been driving: the Kia Niro EV and the Ford Ranger. Autoblog Podcast #580 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Chevy Trailblazer could be coming to the U.S. Ferrari to stop supplying engines to Maserati Ferrari to reveal a hybrid supercar Sex on Autopilot McLaren GT revealed Cars we're driving: 2019 Kia Niro EV 2019 Ford Ranger Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Chevrolet Ferrari Ford Kia Maserati McLaren Tesla Truck Coupe Crossover Hatchback Electric Future Vehicles Hybrid Off-Road Vehicles Performance Supercars