2019 Maserati Ghibli S Q4 Granlusso 3.0l Awd on 2040-cars

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Maserati's Super Bowl spot may have cost more than $700 per car [w/video]

It's no secret that Super Bowl ad time is very, very expensive, with a 30-second spot for this year's game costing around $4 million. For Maserati, which aired a 90-second spot showing off its new Ghibli sedan during this year's game, the price was considerably above $4 million, though.
Automotive News estimates that the spot cost Maserati the equivalent of over $700 for each of the 15,400 vehicles sold last year. That works out to nearly $11 million. It may have paid off, though, as search traffic for Maserati and the Ghibli in particular saw a significant spike following the airing of the stylish commercial, and the brand's total sales were already on target for record levels before the ad aired.
The Ghibli "deserved a wide audience platform such as the Super Bowl," according to Maserati's chief marketing officer, Saad Chehab. The sports sedan is Maserati's most affordable entry, with prices starting around $67,000, moving the brand further downmarket than it's ever ventured before.

Ferrari-Maserati dealer folds in Las Vegas casino

The ten-year-old Penske Ferrari Maserati dealership located inside the Wynn resort in Las Vegas, where non-Ferrari owners had to pay $10 to walk among the cars, is closed. Word is that the Ferrari franchise is moving to Towbin Motorcars, which you'll know for being the home of the former "King of Cars," and more recently where Floyd "Money" Mayweather has bought 100 cars, including three Bugatti Veyrons. According to Ferrari Chat almost the entire Penske-Wynn staff will make the move, including the highly regarded service department. This being Las Vegas there are, naturally, various theories about why the only Ferrari franchise in the state of Nevada is leaving one of the state's marquee locations. We got a tip a month ago from reader Johnny Autos that Ferrari pulled the franchise, and if there is any truth to that, rumors at Ferrari Chat suggest it part of the reason could have been Steve Wynn flipping his LaFerrari before the 18-month no-sale period had elapsed. Wynn supposedly sold his $1.5 million supercar to Naples Motorsports in Florida for $3.5 million, Naples is asking $5 million for it and using it for the elementary school run in the meantime. On the other hand, Vegas Tripping says Wynn is letting the dealership go in order to get ready for the Alon – another casino – to open across the street in three years. That story believes Wynn will build a pedestrian bridge and rearrange shops on the Wynn side so that customers enjoy the kind of grand entry he would want. And then there's the theory that Penske is getting out of the Ferrari dealership business to focus on commercial trucks. No matter where the truth is in all of this, what matters to you is that you won't be able to spend $10 to check out Ferraris on the strip anymore. Which means more money for the penny slots.

Maserati adds rear seats to GranTurismo MC Stradale for Geneva

More seats inside the Maserati GranTurismo MC Stradale means the possibility of a wider audience in more ways than one. Currently only available as a two-seater (we don't get the Stradale version, we get the four-seat GranTurismo MC), the addition of back seats will allow twice as many folks inside, and add the car to the purchase lists of those who need to carry more than two souls in their race-derived, 470-horsepower luxury coupes.
Furthermore, the MC Stradale now gets a carbon fiber hood with an air intakes and extractors, 20-inch alloys and new materials inside. It will take the A-lister's spot on the Maserati stand at the Geneva Motor Show, making its world debut alongside the European debut of the new Quattroporte. The press release below can tell you more.