2006 Maserati Cambiocorsa Coupe. Blue Over Tan. 32k Miles. 6 Speed Automatic. on 2040-cars

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2023 Maserati MC20 Road Test: Distinctly Maserati, and better for it

It’s not the quickest to 60 or the flashiest of the bunch, but the Maserati MC20 is a brilliant mid-engine supercar. It also seemingly appeared overnight. One day, Maserati was making subpar luxury sedans, and the next itÂ’s producing a carbon-tubbed supercar with a bespoke engine and looks thatÂ’ll have you going, what the hell is that? But in a good way. Seriously, if an award existed for “most improved” in the automotive industry, Maserati deserves to take home the prize this year. From the MC20 to the hot-selling Grecale, this isnÂ’t the Maserati weÂ’ve known and chided for the better part of this century. ItÂ’s all the more impressive that Maserati is finally catching its stride at the same time Ferrari engines are falling away from its lineup, particularly because the presence of those Maranello-designed engines was the biggest draw to driving home a car with the trident in its grille. Forget about Ferrari, though, because the Maserati MC20 is a great supercar because itÂ’s a Maserati. Let your butt fall into the reasonably-bolstered (but not too crazy) all-Alcantara seat, swivel your legs in over top of the exposed carbon sill, and breathe a deep breath of relaxation. Sure, it takes a tiny bit of contorting to get in, but the cabin is downright plush for being an honest-to-goodness supercar. Give the butterfly door a firm yank downward into place, but make sure to admire the perforated and patterned Alcantara as you do, because itÂ’s just one of many hints at the MC20Â’s quiet luxury. ItÂ’s refreshing to take in the interiorÂ’s surroundings, because while storage may be at a premium, most of the controls and trimmings are easily describable as normal or even ergonomic. The steering wheel buttons look lifted straight off an Alfa and are instantly natural to operate. Your phone will find a perfect resting place in the very secure and well-integrated wireless phone charger in the carÂ’s central tunnel. The wheel-mounted drive mode selector is a chip off AlfaÂ’s “DNA” mode selector, but itÂ’s in the perfect spot to effortlessly change the carÂ’s character in an instant. Even the armrests on both the center console and doors are well-judged to keep you relaxed and well-supported no matter how long the drive. Add to all this the Uconnect 5 infotainment system that is dirt-easy to operate, including with wireless Apple CarPlay/Android Auto, and youÂ’re left with a supercar that doesnÂ’t make being in it or driving it a chore.

UPDATE: Stellantis says it is not selling Maserati

In a joint statement, Stellantis and Maserati have refuted reports that the Italian brand could be sold: Stellantis has no intention of selling the Trident brand, just as there is no intention of aggregating Maserati within other Italian luxury groups. Stellantis restates its unwavering commitment to Maserati’s bright future as the unique luxury brand within the 14 Stellantis brands. Maserati is in a transition period toward electrification with its Folgore BEV program: today the Trident offers GranTurismo and GranCabrio in ICE and BEV versions, Grecale in ICE, mild-hybrid and BEV versions, while we confirm that successors of the Quattroporte and Levante are also in preparation. Maserati's mission is to write the future of mobility through the best performance in the luxury segment, focusing on the desires of its customers. To achieve its goals, the brand precisely targets a highly specific audience. Maserati is therefore setting up a series of initiatives to expand its presence in the global market, to strengthen its brand image and to underline the uniqueness of its products. Maserati is facing a major challenge and must remain focused on its objectives in the coming months. Stellantis reaffirms its commitment to its entire portfolio of 14 iconic brands and recalls that each of them has a 10-year horizon to build a profitable and sustainable business, while recognizing that market volatility and temporary situations may cause fluctuations. The original story continues: Maserati posted disappointing sales and revenue figures shortly after Stellantis CEO Carlos Tavares warned that the group can't afford to have brands that don't make money. While nothing is set in stone, one of the group's executives said that selling the brand isn't off the table. Industry trade journal Automotive News Europe (subscription required) learned that Maserati sold approximately 6,500 cars globally between January and June 2024, down from around 15,300 units during the same time period in 2023. It posted an adjusted operating loss of ˆ82 million (about $88.7 million) during the first six months of the year, compared to a profit of ˆ121 million (about $130 million) in 2023. "The first half has been disappointing," admitted Natalie Knight, the chief financial officer at Stellantis, on a call with journalists.

Maserati rapidly expanding dealer network

With the new Quattroporte and Ghibli sedans out on the market, and the new Levante crossover and Alfieri coupe on their way, Maserati is making serious headway towards revitalizing its lineup. Now all it needs in order to reach its ambitious sales targets is to expand the network of dealers where they're to be sold. And according to Maserati chief Harald Wester in speaking to Automotive News at the Paris Motor Show, that's exactly what it has in store.
At the end of last year, Maserati had 79 dealerships across the United States. It has already boosted that number to 100 so far this year, but before 2014 is over, it plans to open another 20 to bring the total up to (carry the two, divide by the square-root of Pi)... 120 showrooms.
Globally speaking, Maserati reportedly closed 2012 with around 220-230 dealers around the world, and currently has about 355, but aims to close 2015 with a worldwide network of 450 dealers, representing a doubling of its network in two years' time. Having more than a quarter of those in the US alone is testament to how seriously Maserati takes the American market.