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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

New Maserati Quattroporte revealed before Detroit debut

Well that didn't take long at all. Although we just saw spy shots of the new Maserati Quattroporte last week, Maserati has now taken the wraps off its redesigned sedan ahead of a confirmed Detroit Auto Show debut. Although no official details for the car were released just yet, we can infer quite a few changes just from the images. Celebrating 50 years of the Quattroporte, Maserati is referring to this new car as a 2013 model, but it will arrive next year for the 2014 model year in the US.
The overall exterior styling of the new Quattroporte hasn't evolved too far away from the current car. There is still the sloping hood, vented fenders and shapely body lines, but it also gets a much sleeker roofline and more steeply raked front glass. It also appears that the rear wheels no longer cut into the rear doors, suggesting a longer wheelbase. The biggest change made to the car's styling is found in the rear of the car where horizontal taillights and exhaust tip design now gives it a strong Mercedes-Benz E63 AMG vibe. Inside, the four-passenger sedan now gets a more stylish two-tier instrument panel, a larger touch-screen display on the center stack and what looks to be equally sized monitors for the rear-seat entertainment system.
Under the hood, we can definitely tell that the Quattroporte still uses a V8, but aside from the press release calling it an "all-new next generation powertrain," we don't have any real details of what powers the car. Or do we? The rear 3/4 image of the new design shows a license plate number of "QP 530 HP" possibly suggesting the engine's output has been raised to 530 horsepower up from the current 425. We are also expecting a supercharged V6 at some point down the line with an output of around 420 hp, and it is likely that both engines will be paired to eight-speed automatic transmissions.

Maserati's sub-Quattroporte sedan spotted testing

The spy photogs at CarPix have caught the upcoming small sedan from Maserati to slot under the Quattroporte, rumored to be dubbed Levante, out testing. The spy shots frankly don't tell us much more than that, since the mule is wrapped in an ill-fitting Quattroporte body giving away little more than a shorter wheelbase and smaller brakes.
The Levante, if that's what it's called, will be Maserati's entry into the luxury mid-sized sedan segment to compete with the Mercedes-Benz E-Class, Audi A6 and BMW 5 Series. Said to arrive late next year, it will have its luxury ducks in a row, supposedly offering a twin-turbo V6, a V8 and a 300-horsepower diesel with 500 pound-feet of torque.
Questions about engines and their provenance remain; the next Quattroporte is getting a Ferrari-sourced supercharged V6 and turbocharged V8, but it is wondered if the Levante's V6 might come from the other side of the Fiat stable, namely Chrysler. No matter where the motors come from, though, they'll be run through an eight-speed ZF automatic transmission.