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Lotus Advanced Performance division wants to make your dreams come true

Lotus took a big step in its quest to position itself as a British alternative to Porsche by launching a division called Advanced Performance. Run by a former Aston Martin executive, Lotus Advanced Performance will design and build one-off and few-off models, among other tasks. Most high-end and specialty carmakers operate a program that gives customers some degree of freedom in terms of customization. Lotus was, until now, largely an exception to this rule. It hopes to make up for lost time by giving its Advanced Performance division a surprisingly long list of responsibilities. First the department will be responsible for building "ultra-exclusive and unique vehicles" that will not be part of the firm's regular-production line-up. One of these (shown in a sketch above) looks like it draws inspiration from classic Formula One cars. Details are few and far between, but the massive rear wing speaks volumes about the kind of halo cars we'll see in the not-too-distant future. What's unclear is whether Lotus will take customer requests. We've reached out, and we'll update this story if we learn more. Designing limited-edition models and developing race cars will also fall within the scope of Advanced Performance's responsibilities. And, it's the door that buyers who want to customize their car will need to knock on; they'll be able to select different paint colors, trim materials, and upholsteries. Optional extras and a range of Lotus-branded accessories will also emerge from Advanced Performance's headquarters. Immersing customers and enthusiasts into the Lotus world is important as well, so Advanced Performance will organize tours of the brand's production lines, organize driving academies around the world (including on the Hethel test track in England) and prepare "money can't buy" opportunities for clients. There's no word yet on what these experiences will look like; more information should emerge later in 2022. Lotus put Simon Lane in charge of its Advanced Performance division. He's a good choice: his resume includes leading Aston Martin's Q division, whose list of responsibilities looks a lot like Advanced Performance's. Q notably brought us the V8-powered Cygnet in 2018 and the one-of-a-kind Victor unveiled in 2020. Some of its other projects have been more tame: it gave the DBX a long list of carbon fiber parts. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Watch Lotus F1 team careen through a mall in Renault Twizy EVs

The Lotus Formula One Team is sticking with drivers Romain Grosjean and Pastor Maldonado next year, but it's dropping Renault as an engine supplier in favor of Mercedes power. The 2014 F1 season is barely over, though, and that mean's there still a little time left to put those marketing dollars to work, while still having a little fun, too. To that, Renault has put Grosjean and Maldonado behind the wheel of two Twizy electric cars and unleashed them on The Dubai Mall for an ad for the little buggies. The place is one of the world's largest shopping centers, and it also houses an aquarium, an ice skating rink and even a dinosaur. It's a big place, and unsurprisingly, the two F1 pilots drift the little buggies with ease around every part of the complex. Grosjean even gets some time on the ice. Check out the ad for the quirky EV in the video above. Related Gallery Paris 2010: Renault Twizy View 15 Photos News Source: Renault Middle East via YouTubeImage Credit: Related images copyright 2014 Drew Phillips / AOL Marketing/Advertising Motorsports Lotus Renault Coupe Electric Videos renault twizy Romain Grosjean lotus f1 team pastor maldonado

Lotus pulled 55 pounds out of the Exige and added power to create this Sport 380

The hard-core Lotus just got harder. Or maybe corier? Anyway, the Lotus Exige Sport 380 is the most extreme iteration of the Elise and Exige yet. It hits 60 mph in 3.5 seconds, has even more downforce than the Sport 350, and weighs a full 55 pounds less than that car if you opt for the lightweight exhaust. With a curb weight of 2,425 pounds, that weight reduction means something. Mass was pulled out of a variety of places on the car, including the front splitter, front "hood" insert, wing, and diffuser surround, all of which are rendered in carbon fiber and save a cumulative six pounds. Swapping the rear glass to polycarbonate reduces weight by two pounds, a lithium-ion battery in place of the standard one removes 23, the carbon racing shell seats cut 13, and lighter wheels and brake discs lower the total by 22. Lotus even messed with the lights on the back, going from four big ones to two and making do with smaller fog and reverse lights, saving just over half a pound. That optional titanium exhaust saves an additional 22 pounds. And it's not like the Sport 350 was a porker. As the name suggests, there's more power coming from the supercharged and heavily massaged 3.5-liter Toyota V6. The Sport 380 makes 375 horsepower and 302 pound-feet of torque, up from 345 and 295 in the Sport 350. The 380 accelerates to 60 mph in 3.5 seconds (down from 3.7) regardless of which transmission you choose, but we highly recommend the six-speed manual over the auto, if only for its fantastic and beautiful exposed linkage. Tweaks to the aero package keep drag in check while increasing downforce by about 60 percent over the Sport 350, for a total of 309 pounds at top speed. Which, if you're curious, is 178 mph for the manual, 170 for the auto. So another vote for the three-pedal version. We'll have to remain curious, though, because sadly the current Exige is still not available in the US in any form, nor will it be. But Lotus is working on a new one that should arrive in a couple years to join the rejuvenated Evora lineup – the fantastic Evora 400 and upcoming, fantasticker Evora Sport 410. Related Video: Featured Gallery 2017 Lotus Exige Sport 380 View 14 Photos Image Credit: Lotus Lotus Convertible Coupe Lightweight Vehicles Performance