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The time Elon Musk paid $1 million for James Bond submarine car that cost a couple $100

Tesla CEO Elon Musk landed himself in court after insulting a diver who criticized his plan to rescue a Thai soccer trapped in a cave using a purpose-built mini submarine. Which reminded us that Musk's interest in submarines started years ago. The story begins in 1989, when a couple from Long Island put every barn-find hunter to shame by paying $100 for a locked storage unit, and cracking it open to find a 1976 Lotus Esprit buried under a pile of blankets. That's a cool find, the S1 Esprit is sought-after among enthusiasts, but CNBC reported they quickly learned their car was modified to star in the 1977 James Bond film "The Spy Who Loved Me." Ignoring Colin Chapman's "light is right" motto, the producers alchemized the Lotus into a fully functional submarine by welding in the wheel arches and the underbody, and adding winglets for more stability. Four propellers powered by a battery pack housed in the cabin moved the Esprit under water, and the coupe gained front-mounted missile launchers. The modifications reportedly cost $100,000. The couple had never seen a James Bond movie; they likely assumed it was a mad scientist's kit car, or a science fair project gone wrong. The $100 purchase price represents about $207 in 2019 dollars, so the unsuspecting buyers could have easily sold it as a parts car, made a small amount of money on it, and ended up with a free storage unit. However, they became aware of the Esprit's significance in Hollywood history when truckers identified it over CB radio while they were hauling it home. lotus-esprit-submarine-in-action-1 View 3 Photos They weren't collectors, and storing a submarine is terribly impractical, so they commissioned a cosmetic restoration and asked auction house RM Sotheby's to sell it in 2013. An enigmatic buyer paid $997,000 for the non-running movie prop. Musk later revealed himself as its new owner. "I was disappointed to learn that it can't actually transform. What I'm going to do is upgrade it with a Tesla electric powertrain, and try to make it transform for real," he announced. Even billionaire-owned project cars sit for longer than planned, and there's little evidence the Esprit is in swimming condition, let alone capable of morphing into a submarine at the simple push of a button. If it could, we're certain Musk would have hyped it up on Twitter. But while stalled projects normally draw the ire of loved ones as they take up garage space, Musk's turned into a well of inspiration.

New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus Emira V6 First Edition starts at $93,900 in the U.S.

A Lotus Talk forum thread revealed the letter Lotus sent to U.S. buyers who put in reservations for the coming Emira. The automaker revealed U.S. pricing; the V6 First Edition arriving in early 2022 starts at $93,900, and in late 2022 as a 2023-model-year-offering there will be a base four-cylinder Emira that starts at $74,900. Before the base I4 comes, the four-pot will also get a First Edition that we expect will elevate that $74,900 figure. Those prices don't include destination.   That V6 isn't cheap, of course, but it's less than the $100,000 price tag we guessed at based on the Emira's European pricing. That launch car also comes just about fully loaded, graced with the Driver's Pack, Lower Black Pack (more on that in a moment), Design Pack, and Convenience Pack, plus optional 20-inch wheels with diamond-cut two-tone finish and two-piece brake discs with branded calipers. It won't cost anything to swap the wheels for silver or black versions. The only other big-time options we know about so far are the $1,400 Extended Black Pack, which adds more black accents in places like the roof, mirror caps, and exhaust finishers, and the $2,150 six-speed automatic to replace the six-speed manual. But why would you get an automatic? The engine in the initial Emira is the same Toyota-sourced supercharged 3.5-liter V6 found in the Evora, producing 400 horsepower and 310 or 317 pound-feet of torque depending on transmission — the automatic gets the greater torque. The go-to competition for the V6 version is the Porsche Cayman GT4, the German doling out 14 more horsepower than the Englander for the same claimed 0-60 time, while being about $8,000 more expensive.  Next year's base model will run with a turbocharged 2.0-liter four-cylinder procured from AMG, producing 360 hp and shifting through a dual-clutch transmission. The four-cylinder starts at about $2,400 more than the 350-hp Cayman S, but both cars will weigh and accelerate just about the same.   The six colors available now for the Lotus are Seneca Blue, Magma Red, Hethel Yellow, Dark Verdant, Shadow Grey and Nimbus Grey, but Lotus says more colors are coming. Word is Lotus plans to update its configurator on October 18, too, which should provide a better idea of what's going to be possible.  The Emira will replace every current model in Lotus' range, the Evora, Exige, and Elise, and be the last new internal combustion sports car from the Hethel maker.