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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus Motorcycles C-01 now 'ready for the road'

When we first laid eyes on leaked images of the Lotus Motorcycles C-01, we wondered if its laid-back, sport cruiser shape was really appropriate for a motorcycle bearing any connection with Colin Chapman and the company's famous "add lightness" mantra. We've now seen official pictures of the bike in multiple color schemes, including classic black and gold, British racing green and even a variant that resembles Martini livery, and while we think it looks pretty cool, our opinion hasn't really changed.
Perhaps we shouldn't be surprised that the C-01 isn't an embodiment of the Lotus ethos, as the company that intends to build it isn't really Lotus at all, its builders - German racing firm Kodewa and tuner Holzer Group - merely having licensed the name of the British sportscar maker. It was designed by Daniel Simon, who once worked for Volkswagen and consulted for Bugatti and is the man credited with creating the reborn Tron Light Cycles. Still, looking past its questionable heritage, the C-01 looks pretty darn awesome, and there are some interesting bits that have us looking forward to the production version that's reportedly due within the next two months.
As expected, power comes in at 200 horsepower, courtesy of a modified version of KTM's 1,195-cc V-twin engine. The chassis is made up of steel, titanium and carbon fiber, with a seat height of about 28 inches. Its wheelbase, at about 65 inches, is a full 10 inches longer than a real street-legal superbike, and its front end is raked way out in front with a 19-inch wheel. Those dimensions mean we shouldn't expect much racetrack prowess, unless its rider is only planning on going in a straight line. Indeed, with a claimed dry weight of under 400 pounds, the Lotus Motorcycles C-01 ought to be mighty quick down the quarter mile.

Recap: 2013 Spanish Grand Prix is Catalan for 'Lottery' and 'More pit stops'

This year's Formula One season might qualify as being just as crazy as last year's, only it's a different kind of crazy. Instead of a new winner every Sunday, how the winner actually manages to take the victory is the mystery, and just when we thought the season might have settled into a groove regarding team performance, here comes the Spanish Grand Prix to remind us that we don't know anything until the race has been run.
There were many similarities to past weekends to being this one: Mercedes-AMG Petronas showed awesome one-lap pace, Fernando Alonso did well enough in qualifying to get fifth on the grid but talked up the race pace of the Ferrari, Kimi Räikkönen was the equivalent of a racing photobomber, never saying much but always showing up in the picture, Felipe Massa wasn't really big on the tires and McLaren might want to consider starting a blues band they spend so much time singing them.
Then the lights went green and things went nuts...