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Why Lotus thinks its luxury EV game plan will succeed globally

  Luxury sports car and EV maker Lotus completed its SPAC merger last week in the U.S. and its stock was publicly traded for the first time on Friday. It’s an interesting turn of events for the Geely-backed automaker now known as Lotus Tech given the uncertain EV market, but one that may prove an exception to the struggles of other pure-play EV makers. Trading under the ticker LOT on the Nasdaq, Lotus Tech will focus on the higher end of the EV market with its Eletre SUV and Emeya sedan, which will not only be offered in the US but also in Europe and, more importantly, China. “What is most important here is that we are definitely going to more markets at the same time through more models and through more stores,” said Lotus Tech CFO Alexious Lee to Yahoo Finance from the Nasdaq market site. By the end of the year Lotus will have four vehicles in production, three of them EVs. “These four models are currently available in Asia Pacific and part of it is also available in UK and EU,” Lee said. “We're having the new [Eletre] SUV model coming into the U.S. in the third quarter of this year, so different markets have different strategies and different product offerings and different conditions." Lotus is able to go to market in a number of territories due to the backing of its majority owner, Chinese auto giant Geely. But it also raised a considerable amount of money through its SPAC merger. Lotus Tech said it raised more than $880 million in pre-closing and PIPE financing commitments, with a targeted valuation on listing day of nearly $7 billion. Lotus Tech also had an interesting partner with its SPAC merging, combining with L Catterton Asia Acquisition Corp (LCAA), which is backed by French luxury conglomerate LVMH. Lotus Eletre in Solar Yellow View 11 Photos As Lotus targets the luxury segment with its vehicles — the Eletre and Emeya will be playing in the $80,000 to $150,000 ballpark — having a partner like LVMH, with its deep connections and insights into the luxury consumer, could be hugely beneficial. “Now what is more important here is Anish Melwani, who is the CEO for LVMH North America, will be on the board of Lotus Tech,” Lee said.

Lotus working on a more spacious daily driver with a kinder price

Lotus has another sports car in the works, with a reveal planned for later this year or early next. It could be the second piece of the puzzle former Lotus CEO Jean-Marc Gales spoke of to Automotive News in 2018, saying parent company Geely "has approved three new models: Two sports cars and the third an SUV." The last new serial production car the English carmaker introduced was the Evora in 2009, the penultimate model in a four-car lineup in the UK that includes the Exige and Elise below, the Evija battery-electric hypercar above. Automotive News Europe writes that the coming sports car will be an "entry-level model" and "provide enough interior space for everyday use," based on an interview with new automaker CEO Phil Popham. Entry-level doesn't mean least expensive, though, rather a price range from GBP55,000 to GBP100,000, which is $68,000 to $123,670 in our money. Those figures would be entry-level here in the U.S., where the sole Lotus is the Evora GT and costs $96,950 before destination. In the UK, the Elise Sport 220 is priced at GBP41,655, the Elise Cup 250 at GBP49,555. For reference, a Porsche 718 Cayman begins at GBP44,790 over there, a Jaguar F-Type at GBP54,510.  The second sports car referenced a couple years ago isn't the Evija, if we can believe last month's report from Autocar. The magazine wrote there's a mid-engined hybrid coupe supposedly evoking the Esprit on the way, scheduled for debut the first half of next year. It will slot in above the Evora, which starts at GBP85,900 in GT410 Sport guise in the UK, and produce more than 500 horsepower with help from a mid-mounted Toyota-sourced V6.  Back to that entry-level car, the most surprising news is when AN writes it is "destined to be the company's last combustion-engine model." That begs the question, what happened to the SUV? Patent images of a Lotus people-hauler leaked in 2017, in 2018 the carmaker said the SUV would hit the market by 2022, and in the middle of last year spy shooters caught what we thought to be a Lotus SUV mule hidden under bodywork of Geely's Lync & Co 01. The AN piece mentioned that "Future options could also include SUV or sporting sedan, according to Popham." But if AN has it right about internal combustion engines, the SUV will be a surprise showing before the entry-level sports car, or will be electric.  And what would the end of ICE-powered models do to the chances of the lightweight revival models Lotus fans want?

Lotus Evora comes in for a facelift

Lotus may have scrapped the ambitious product plans of its previous administration, but don't think it's going to try to skate by on an altogether unchanged lineup. It's preparing what promises to be some major updates for the Evora, which is a good thing because that's currently the only model Lotus offers in the States. And here's out first look at what's in store. It's hard to tell much with all the camouflage disguising it from prying eyes like ours, but you can see this Evora prototype is wearing a new front bumper and what appear to be reshaped side sills that could be redesigned to allow easier ingress and egress – not something for which low-slung Lotuses have been particularly well known in the past. A retuned version of the Toyota-sourced V6 engine is also said to be under the hood, and unburdened a bit by a cut in curb weight. The revised Evora is expected to make its debut next month at the Geneva Motor Show, paving the way for a potential convertible and even a crossover version down the road.