2017 Lotus Evora Coupe 2d on 2040-cars

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Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."

Lotus confirms new Emira will be its last car powered by gasoline

Lotus is four years into the 10-year Vision80 plan that it announced at its 70th anniversary in 2018, and according to Matt Windle, managing director of Lotus Cars, the brand is "on track" to completely revitalize its line of sports cars as it branches out into profitable new automotive segments. Windle also confirmed the name of Lotus' upcoming new vehicle: "The spirit and passion that gave the world the Elise, Exige and Evora will live on in the next generation of cars – cars like the all-new Lotus Emira." The British company's sports car replacement, previously known as the Type 131, will make its virtual debut on July 6 before being shown in public at the Goodwood Festival of Speed that begins on July 8. Lotus confirmed that the Emira will be offered solely with internal combustion engine options and will not offer hybrid power, and that the powerplant comes from "an exciting new powertrain partnership" with options that are "new to Lotus." The company's Elise, Exige and Evora used four- and six-cylinder engines sourced from Toyota and tuned specifically for high-performance use. The Emira, which will be priced similarly to the Evora, will be the last production Lotus powered by gasoline, and it will be built atop a brand-new "Elemental" platform that relies on the brand's familiar extruded aluminum-intensive chassis. Three more platforms are currently in development, and these four architectures will provide the basis for the company's planned expansion. The next we expect to see in production is the Hypercar architecture that forms the basis of the upcoming Lotus Evija. The electric Evija and its "Extreme" platform will start rolling out of the Hethel headquarters later this year. Lotus' "Evolution" platform is next, and it will underpin "an all-new range of lifestyle vehicles" that "will catapult Lotus into a new era of higher retail volumes and significant revenues." We take that to mean SUVs. This Premium architecture was reportedly designed by Lotus in the UK with collaboration from other brands under the Geely umbrella in China and Sweden and Germany. Finally, Lotus and Alpine have consummated their recently announced partnership and will launch an "E-Sports" platform that will be "will be flexible and modular." We expect a range of electric vehicles on this architecture that could include everything from sports cars and hatchbacks to crossovers and other utility shapes.

Lotus builds the final Elise, Exige and Evora

Lotus has closed one of the most important chapters of its history: It has ended production of the Elise after a 25-year run. It also built the final example of the Exige, which was closely related to the Elise, and of the Evora, which was bigger and more comfort-oriented. We knew that this day was right around the corner, Lotus announced Final Edition variants of the Elise and the Exige in February 2021, and the British company confirmed that it's keeping the very last examples of the three models for itself. Shown above, the last Elise is a Sport 240 Final Edition model in yellow. The last Exige is a Cup 430 Final Edition finished in British Racing Green, while the last Evora is a GT430 Sport model that wears Dark Metallic Gray paint. All three cars will join the carmaker's growing collection of heritage models. Lotus built 51,738 examples of the Elise, the Exige, and the Evora combined over the past quarter of a century. While that doesn't sound like much, not when Ford sold over 787,000 units of the F-Series in pandemic-ridden 2020, that figure represents nearly half of the cars Lotus has built since its inception. It's worth noting that this number doesn't include the Elise derivatives made for third-party companies; the original Tesla Roadster was built on an Elise-sourced chassis, and the Opel Speedster was developed and manufactured by Lotus. It sounds like the three nameplates have been consigned to the pantheon of automotive history — at least for now. Lotus isn't standing still, however. Funded by Volvo parent company Geely, it unveiled the Emira, a coupe powered by a mid-mounted engine, earlier in 2021, and it's planning to launch its first crossover in spring 2022. The soft-roader will be the first in a series of mass-produced electric models from the company. Looking much further ahead, Lotus will also release a sedan and an electric sports car developed jointly with Alpine.