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Lotus spotted testing more extreme Elise on the Nordschleife

If we had a nickel for every version of the Elise that Lotus has rolled out over the years, we might actually have enough spare change to buy one ourselves. And we're not even talking about the entire separate models (like the Exige and Europa) that Lotus has based on the Elise's platform or the other automakers' cars (like the Tesla Roadster and Hennessey Venom GT) that have used the same. And now Lotus appears to be testing another one.
Spotted lapping the Nürburgring, what we're looking at here appears to be the track-bound Elise S Cup R, but our intrepid paparazzi by the side of the track tell us it's missing the switches for the battery isolator and fire extinguisher. In their place, this Elise is wearing an even bigger rear wing as part of an altogether rather aggressive aero kit - not to mention a rockin' matte red wrap.
All of these telltales make us think Lotus has something extreme in the works, and we could find out what exactly it is as early as the Paris Motor Show in October, so stay tuned and watch this space.

Now’s your chance to buy Lotus founder Colin Chapman’s 1981 Turbo Esprit

Lotus founder and Chairman Colin Chapman’s former 1981 Turbo Esprit Series 3 sports car is for sale, and it looks fantastic in its metallic silver exterior imprinted with “turbo esprit” on both sides and the bonnet, and contrasting red leather interior. Built in February 1981 but not registered until August, it was ChapmanÂ’s personal car until his death in late 1982, and was also driven at one point by former Lotus Formula One driver Elio de Angelis. Chapman even arranged for British Prime Minister Margaret Thatcher to drive it, at the Norfolk Airport in 1981. Thatcher was quoted in the local paper as saying it was “lovely to drive.” Right, then. Lotus built the car to ChapmanÂ’s specifications, with a lowered and modified suspension, modified bodywork to reduce wind noise, special brake pads and features like power steering and air conditioning that didnÂ’t figure in production models. Chapman, who suffered from hay fever, also had pollen filters installed, plus a roof-mounted Panasonic stereo system. ThereÂ’s also a specially assembled, blueprinted engine; Esprit Turbos of that model year featured a 2.2-liter turbocharged inline-four that made 210 horsepower and 200 pound-feet of torque. This was also the first Esprit model to be fitted with BBS alloy wheels. After ChapmanÂ’s death, the car was maintained for a few months by the companyÂ’s Factory Service Department, and eventually made its way to a succession of private owners. The car is currently on its sixth owner across seven transactions (one ended up re-acquiring the car), but it has just a hair over 11,000 miles on the odometer, with a new clutch slave cylinder and radiator core installed in the past decade. “This vehicle has lived a pampered existence and is a testament not only to its rich pedigree but to those who have cared for it over the years,” says the listing at Mark Donaldson Ltd., which claims it comes with extensive records. According to Top Gear, the seller is looking to fetch at least 80,000 pounds, or around $97,000. Related Video:    

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...