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China's Geely buying majority stake in Lotus

Geely, the Hong Kong car company that owns Volvo, is acquiring control of British car company Lotus. Geely is purchasing a 51-percent stake in Lotus from struggling Malaysian car company Proton, and a 49.9 percent stake in Proton itself. Etika Automotive will gain the other 49 percent of Lotus. France's PSA Group and Japan's Suzuki had apparently also been interested in acquiring Proton. Geely says it plans to revive both Proton and Lotus. "The agreement lays the foundation for a wider framework for both Geely Holding, Proton and Lotus to explore joint synergies in areas such as research and development, manufacturing and market presence," Geely said in a news release. Those joint synergies will be highlighted by the lightweight chassis technology Lotus is known for, which could help Geely improve fuel efficiency. Geely CFO Daniel Donghui Li said the company aims to "unleash the full potential of Lotus Cars" by expanding and accelerating new products and technologies. Proton was nationally held but was privatized in 2007 to Malaysian conglomerate DRB-Hicom, which is owned by tycoon Syed Mokhtar Al-Bukhary. It was supposed to be the flagship for Malaysia's economic development.Though it owns two factories, Proton mainly rebadges foreign-made cars and sells them in Malaysia. What it has, what Geely presumably wants, is a distribution network in Southeast Asia to pit Chinese cars against Japanese automotive dominance in the region. Retaining a 50.1-percent stake in Proton is seen as a face-saving move. "Proton will always remain a national car and a source of pride, as Proton will still have a majority hold of 50.1 percent," Malaysian finance official Johari Abdul Ghani said. "Our very own much-loved brand now has a real chance in making a comeback, a huge one I hope." Related Video:

Lotus Advanced Performance offers hints about special projects

Four months ago, Lotus teased the creation of an Advanced Performance division. The legendary sports car maker divulged that the department would build "ultra-exclusive and unique vehicles" outside of the firm's regular-production lineup, developing Lotus race cars, manage Lotus motorsports programs, work on customer commissions and create customer experiences from Hethel production tours and track days to global driving academies and "money can't buy" opportunities. In further comments to Autocar and Auto Express, the head of Lotus Advanced Performance (LAP), Simon Lane, gave clues about what's coming. Lane suggested a number of creations, but the part we're most excited about is "while wider Lotus Group moves towards full-on electrification, LAP is 'reserving the right to still play with combustion engines.'" These ICE powerplants could be slated for coming restomod projects based on plans and technical drawings for Lotus products in the 1960s and 1970s that were never produced. Lane said his 15-person team is "well advanced" on work on what he calls "scratch build" vehicles that will hearken to vintage wares but be "easier to drive and maybe [have] a better power-to-weight ratio and better brakes." We love our electric cars here at Autoblog, but the idea of lightweight revivals recalling Lotus' best years with classic lines, small-displacement engines and maybe even manual transmissions would be glorious. These won't be continuation cars, but all-new products with production runs said to be smaller than anyone would expect.    It's possible we could see something this year, 2022 being the 50th anniversary of Emerson Fittipaldi and Lotus winning the 1972 Formula 1 Driver's and Constructor's Championships in the Lotus-Ford 72D. That might explain the teaser image from February, if not the colors of the car in the teaser. Know what other momentous Lotus moment occurred in 1972? The Esprit concept debuted at the Turin Motor Show. Lane, who comes from service in Aston Martin's Q division, calls LAP "the most all-encompassing special operations department" among automakers. That means there will be work done on the electric side, too, potential services being electric drivetrain conversions of traditional Lotus cars, and creating new bodywork for the new range of battery-electric cars.

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.