2013 Ardent Red on 2040-cars

Auto blog

Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."

Lotus hops into Extreme E with Jenson Button ahead of first race weekend

The Extreme E racing series is filling out with a host of interesting names, and Lotus is the latest manufacturer to join the fray. Lotus is hopping in as technical partner to the Jenson Button Extreme E team, making it quite the British powerhouse. A single photo of the rally vehicle is above with a simple JBXE and Lotus livery. Seeing Lotus hop into electric racing makes sense given that it will be pushing the Evija hypercar out the door soon. The company says it will be leveraging the experience it gained in development of that car to help it succeed on the motorsports side. “We are on the cusp of an exciting new era of electrified motorsport, and weÂ’re delighted to support the JBXE team as Technical Partner,” says Matt Windle, managing director of Lotus Cars. “The complex technicalities of EV racing present a fascinating challenge, and using our learnings from more than a decade of electrifying sports cars – most recently with the Lotus Evija hypercar – we can bring valuable knowledge to the team.” Jenson Button is acting as both the team owner and driver of the car in the Extreme E series. Other notable car companies hopping into the series include GMC (a Hummer partnership), Fisker, Hispano Suiza and Cupra. Other racing outfits are also hopping on without the support of major car manufacturers. The field has just nine teams right now, but the slow trickle continues with promising entries. This latest development with Lotus and Jenson Button is just another feather in the seriesÂ’ cap. "Lotus is a great British brand that is inextricably linked to motorsport, so we are delighted to welcome Lotus Engineering to JBXE,” Button says. “Extreme E is a unique and exciting formula, full of 'world firsts' and challenges, and to announce that a brand such as Lotus Engineering is coming on this journey with us is a proud moment for myself and the team. We are very excited about our new technical partnership and canÂ’t wait to show what we can do in the first race this weekend.” That first race — termed the “Desert X Prix” — will take place in Saudi Arabia this weekend. ItÂ’s airing on Fox Sports in the U.S. The second race is nearly two months after this upcoming one and will take place in Senegal.

Next Lotus Elise to draw from its roots

Recently-appointed Lotus CEO Jean-Marc Gales told Autocar that work on the new Lotus Elise, which is coming in 2020, is already underway, and thanks to growing sales, the automaker is set to make a profit for the first time in 20 years. Gales also dropped some details about the new sports cars' design philosophy and underpinnings. According to the report, the new Elise will utilize the same aluminum chassis technology found in the original Elise and won't bear any resemblance to the 2010 Elise concept. Instead, the upcoming vehicle will uphold its roots with a lightweight design that emphasizes driver involvement at an affordable price. The new Elise is rumored to weigh in at roughly 1,984 pounds, almost 384 pounds more than the original Elise. In order to meet US crash ratings, the Elise will most likely be wider, but have the same length as the current model. Power will probably come from a Toyota unit producing between 134 horsepower and 245 horsepower. The Elise is expected to come to the US where it will be offered with a manual and automatic transmission, which will both come from Toyota as well. Gales claims Lotus has more orders now than in any year in the last 10 years, with the US being one of the automaker's most important markets. Related Video: