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Lotus getting into the motorcycle business

Lotus founder Colin Chapman is famously quoted as saying something to the effect of "Simplify, then add lightness." We're a bit amazed that it took this long, but someone appears to be taking that message to heart at the British marque, losing a couple of wheels, a clutter of bodywork and a whole mess of weight. No, Lotus isn't planning another spindly Seven-style trackday racer, it's getting into motorcycles.
Well, sort of. As an automaker, Lotus apparently isn't directly behind this two-wheeled effort, but it does appear to have officially lent its brand and logo to a new company, Lotus Motorcycles, which counts former Volkswagen Group designer Daniel Simon, Germany's Holzer Group and auto racing team Kodewa among its partners. The latter builds and races Lotus' T128 Le Mans Prototype in the World Endurance Championship series.
The new company is touting an as-yet unseen motorcycle, a racing-inspired "hyper bike" called C-01, releasing only the image above - a carbon fiber fuel tank trimmed in Lotus' trademark black and gold livery. Details are tough to come by, but the project is said to include a powertrain good for around 200 horsepower and construction involving titanium, carbon fiber and aerospace-grade steel.

2022 Lotus Emira packages and colors detailed along with European pricing

Lotus just dropped all the nitty gritty details on the Emira First Edition, and it even provided European pricing. Unfortunately, we’re being told to wait for official U.S. pricing information, but this gives us a general idea of what to expect. WeÂ’ll start this off by letting you know that an Emira First Edition is fully loaded up with options, making it extra expensive. Europeans will be paying ˆ95,995 for the model, and in case youÂ’re in the U.K., your price is GBP75,995. The Euro equivalent is $112,000 at todayÂ’s exchange rates, while the pound sterling equivalent is about $104,000. Without U.S.-specific pricing available yet, itÂ’s impossible to nail down an exact figure. That said, expect it to be around $100,000 or a little more for the Emira First Edition here. Lotus tells us what you get for your First Edition money, too. It specifies that this model is the “V6 First Edition,” because a not-yet-detailed “i4” First Edition is coming late next year to launch the AMG-sourced four-cylinder model. The V6 comes with the six-speed manual transmission standard. It also adds the available 20-inch forged alloy wheels with a diamond-cut two-tone finish and two-piece brake discs with branded calipers. A bunch of optional packages are fitted as standard with the First Edition. You get the Lower Black Pack, which gives you a glossy black paint finish for the front bumper air blades, front splitter, side sills and rear diffuser. The Drivers Pack gives you the choice between the Tour or Sport suspension (Sport is slightly stiffer). Tour comes with Goodyear Eagle F1 Supersport tires, and Sport comes with Michelin Pilot Sport Cup 2s. The standard Design Pack adds privacy glass, sports pedals, Lotus-branded floor mats, a black Alcantara headliner and the choice of brake calipers in a few different colors. The Convenience Pack then adds front parking sensors, rain-sensing wipers with aero blades, auto-dimming mirrors and a rear luggage storage set. In Europe, this last pack also adds a reverse camera, but that will be standard equipment in the U.S. by law. You can add even more money to the Emira First EditionÂ’s price by opting for the full Black Pack (an extra GBP1,200 or ˆ1,370). This coats a number of other exterior parts in glossy black paint including the roof, mirrors, Lotus badge and exhaust finisher. Lastly, an automatic transmission is available for GBP1,800 or ˆ2,600, but thatÂ’s one you should skip.

Lotus won't launch a 3-Eleven successor until it overhauls its range

Lotus has received an enthusiastic response to limited-edition models like the 3-Eleven. It's open to the idea of making similar cars, but Autoblog learned fans shouldn't expect to see one until it has overhauled its range. "There is room for it, but we have so many things to do that we're already committed to. Getting a new product range out there is the priority," Matt Windle, the firm's engineering boss, told us during an interview. The decision to wait is a wise one, because Lotus has a lot on its plate for a small company. It's putting the final touches on the electric, 2,000-horsepower Evija, it's allegedly working on a new Esprit with hybrid power, and unverified rumors sketch the outline of an SUV pegged in the same segment as the Porsche Macan. On the other hand, the global market's appetite for few-off models is healthy. Bentley had no trouble selling 12 examples of the Bacalar, for example, and even Aston Martin wants a piece of the pie. This trend isn't lost on Lotus; it knows it's in a unique position to capitalize on it. It competes at a lower price point than most other companies making limited-edition cars, and its "light is right" motto is still revered in enthusiast circles. While its car-building division is busier than ever, its engineering arm has the bandwidth to work on special projects. "Lotus Engineering, the consultancy side of the business, is going strong as well. We've been talking about bespoke programs with other companies. That's one way we could deal with that, and it would take it away from the main product development teams. Nothing is confirmed yet, but there are a lot of discussions going on," Windle revealed without giving too much away. Lotus has been there before. It notably helped John Z. DeLorean bring the DMC-12 to the market, and it transformed the Opel Omega into the fastest sedan in the world. Some of our geekier readers will remember the "handling by Lotus" emblems on the Isuzu Impulse. It has worked on several General Motors engines, too, including the EcoTec unit that once powered several Saab, Saturn, Chevrolet, and Pontiac models. The next limited-edition Lotus will have big shoes to fill whenever it arrives. The aforementioned 3-Eleven stood proud as the fastest street-legal Lotus when it made its debut in 2015, and the 430 variant (pictured) launched in 2018 put an even greater focus on performance.