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Lotus adds lightness to new Exige S Club Racer

If there are two things Lotus is good at, they're trimming weight off already lightweight cars and getting the most out of its existing products. And those are just the talents it's called on to roll out the new Exige S Club Racer. Based on the Exige that's been on the market since 2000 – itself based on the Elise that dates back to 1996 – the new Exige S Club Racer manages to cut an extra 33 pounds off the vehicle's already featherlike curb weight, now down to under 2,600 lbs. The weight reduction comes down largely to the lightweight battery, center console, doors and sports seats. Yet measured at 100 miles per hour, the coupe also produces 93 lbs of extra downforce thanks to the revised aero package that includes a new front splitter, rear wing and flat underbody. Joining the Elise 20th Anniversary Edition (which itself replaces the Elise S Club Racer), the new Lotus Exige S Club Racer packs a 3.5-liter V6 to run to 62 in four seconds flat and on to a top speed of 170 mph. That's some rather impressive performance for a vehicle that only costs GBP56,900 in the UK, which is about what you'd pay for a Porsche Cayman GTS over there that would cost us around $75k. Unfortunately, Lotus doesn't sell the Exige in the US anymore, so this is one further improvement on a model we'll just have to admire from across the ocean. NEW LOTUS EXIGE S CLUB RACER - FASTER AND LIGHTER - Club Racer ethos applied to searingly quick Exige S - Weight reduced by 15 kg - Lotus benchmarks for handling and pure driving experience Applying the Lotus refined Club Racer principles to the already stunning Exige S results in the most inspiring version of an already class-leading sports car. The Exige S is a model that already excels, thanks to its lightweight aluminium chassis-tub and aerodynamically enhanced composite bodywork. Its 3.5-litre supercharged V6 engine delivers exciting performance, benchmark handling and a pure driving experience combined with a 4.0 seconds 0-62mph (0-100km/h) acceleration time and a top speed of 274 km/h (170 mph). Jean-Marc Gales, CEO of Group Lotus plc, expressed his enthusiasm for the new model: "Factoring the Club Racer ethos into the Exige enhances the track-focussed potential of this important model.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Listen to the Lotus Evora 400 make lovely noises

Automakers roll out loads of video content these days, but they often do so much editing and add so much background music that you miss out on the best stuff. With this video, Lotus shows they know what's important. This video shows Lotus's Evora 400 spending some time out on their test track in Hethel. The video is quite short and consists mostly of some onboard footage, but Lotus clearly invested in the sound recording. This Evora's 400 horsepower, supercharged V6 sounds brilliant as it screams around the course. We'll be getting a version of this car in the States this year. Lotus intends on selling the fittingly named Evora Sport 410 (for its 400 horse output) in America. It's possible we may see a lower-end model as well without the supercharger or with a smaller engine. No matter what though, great-sounding Lotuses are in our future. Related Video: Image Credit: Lotus Lotus Coupe Performance Videos engine