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Lotus marks 20 years of the Elise
Thu, Mar 19 2015Lotus was a very different company 20 years ago. For starters, it wasn't owned by the Malaysians: it had just been sold by General Motors to Romano Artioli, the same man behind the revival of Bugatti EB110. It had discontinued the Elan, Excel and Carlton, which left the Esprit – by then already 20 years old itself – as its only product. Then the Elise came along and everything changed. The Elise arrived in 1995, based on a lightweight aluminum chassis that was ahead of its time and cloaked in composite body panels to make it incredibly light in the spirit of Colin Chapman's ethos. Its name was taken from Artioli's granddaughter, but stuck around long after he sold the company. The Esprit was eventually retired, and with the exception of the Evora, the Elise served as the basis for every other new Lotus that has followed in the two decades since: the Exige, Europa, 2-Eleven, 340R, and so on. It even lent its underpinnings to a wide array of sports cars for other automakers, including the groundbreaking Tesla Roadster, the all-conquering Hennessey Venom GT, the Opel Speedster/Vauxhall VX220, and more concepts cars and niche products than we can count. Now 20 years since its introduction, Lotus is celebrating the milestone with the Elise 20th Anniversary Edition. It's based on (and effectively replaces) the Elise S Club Racer, and trims a further 22 pounds off the curb weight. It's got matte black forged wheels and trim, a retrimmed interior and of course all the special badging. UK customers will be able to pick one up for GBP39,900, but as the Elise hasn't been offered Stateside in a few years now, we'll just have to admire – and celebrate – from afar. Lotus Elise celebrates 20 years - Celebratory 20th Anniversary Special Edition Elise - Special edition, based on the Elise S Club Racer, including classic Elise colour schemes - Pioneering and iconic Elise continues to innovate and evolve - Weight reduced by 10 kg The Lotus Elise 20th Anniversary Special Edition celebrates the unveiling of the iconic sports car at the Frankfurt Motor Show in September 1995. 20 years ago, the Lotus Elise revolutionised the sports car world, setting the benchmark for handling, purity of the driving experience, lightweight and efficiency. Its pioneering and advanced bonded aluminium chassis was a market-leading technological innovation at the time and over the years has improved and evolved and remains core to the Elise's exceptional performance today.
U.S. issues new tariff threat, this time against British-built cars
Mon, Jan 27 2020WASHINGTON — Britain is the United States' closest ally but their long friendship may be sorely tested as the two countries try to forge a new trade agreement after Britain's exit from the European Union. U.S. Treasury Secretary Steven Mnuchin said on Saturday in London that he was optimistic that a bilateral deal with Britain could be reached as soon as this year. But Mnuchin gave up no ground after a second meeting with his UK counterpart, Sajid Javid. Javid has insisted that Britain will proceed with a unilateral digital services tax, despite a U.S. threat to levy retaliatory tariffs on British-made autos. Mnuchin told reporters after Saturday's meeting that such taxes would discriminate against big U.S. tech companies like Alphabet Inc's Google, Apple, Facebook and Amazon. The UK Treasury declined to comment on the private meeting. The divide highlights the challenges ahead as the Trump administration seeks a new bilateral agreement with Britain, part of a broader push to rebalance relations with nearly all its major trading partners. The stakes are high — British Prime Minister Boris Johnson has pegged the trade deal with United States as a way to ease the pain of breaking with Europe, Britain's largest trade partner. U.S. President Donald Trump, has promised a "massive" trade deal to support Brexit, the product of a populist movement similar to his "America First" agenda. The goodwill and special relationship the two countries have enjoyed for decades may not count for much, experts say. "Trump is not going to be doing Johnson any favors," said Amanda Sloat, a senior fellow with the Brookings Institution in Washington. "He's not going to give him a trade deal without major concessions." Even before the digital tax issue arose, the Trump administration threatened to tax foreign car imports, which could hit British-made Jaguar, Land Rover, Mini, and Honda Civic hatchback cars. Stiff U.S. trade demands include increased access for U.S. farm goods, concessions that will be difficult for Britain's entrenched natural food culture to swallow. The United States also wants Britain to change the way its National Health Service prices drugs and allow in more U.S. pharmaceuticals, which could prove politically unpopular for Johnson's government. Washington's demand that London block Chinese telecoms equipment maker Huawei Technologies Co Ltd for national security reasons could also cloud talks.
Behind the scenes of Lotus' spectacular truck-over-F1 jump
Mon, Nov 24 2014A Lotus F1 car and the truck in which it's transported may both be powered by Renault and share a common JPS livery, but as far as size and performance are concerned, they're at opposite ends of the spectrum. So if you had to jump one over the other, you'd think it'd be a no-brainer to skip the single-seater over the tractor-trailer. Right? Well that may be the more logical conclusion, but it's not the way the Lotus team and its technology partner EMC decided to go for this latest promo. Instead they jumped the semi over the grand prix car. The stunt was obviously geared towards publicity, but while they were at it, they set a Guinness World Record for the longest truck jump at 83 feet, 7 inches. The previous record, according to Guinness, stood at 50 feet, 6 inches, and was set on MTV's Nitro Circus on November 17, 2008, by Gregg Godfrey at Rocky Mountain Raceway in Salt Lake City. That record stood for six years, but (as best we can tell) was set without the trailer attached, or the F1 car tracking underneath - which only makes this latest stunt that much more impressive. You may have seen the promo clip circulating the interwebs late last week, but we've included a making-of video below as well to show how the stunt team managed to pull it all off. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: EMC via YouTube (1), (2)Tip: Joe Lotus Renault Truck Videos F1 viral video semi lotus f1 team