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Lotus bows out of Paris Motor Show

The plan put forth by former Lotus CEO Dany Bahar was to explode the British brand into the high-dollar sports car segment and directly challenge its marquee names. The first explosion came with the surprise introduction of five concepts at the 2010 Paris Motor Show. What has continued to surprise, though, is that the explosions haven't stopped: parent company Proton has had troubles leading to a reworking of its Formula One involvement, its IndyCar effort has had a rough ride, Proton's sale to Malaysian conglomerate DRB Hicom led to a production stoppage, and while the company was reassured that it wouldn't be sold, Bahar was shown the door - along with four of those Paris concepts, as far as we can tell. Yet the company is still making highly regarded cars and going racing.
So it shouldn't be all that surprising that, according to a report in Car and Driver, Lotus won't be attending this year's Paris Motor Show at all. Lotus didn't have much to show off at the Geneva Motor Show or the New York Show as all development was halted for two months, and the new corporate owner and new CEO installed by that owner are still working through the details of its niche English property. We will hope this is nothing more than a step in the reorganization, and look forward to seeing the Hethel firm again in Los Angeles or Detroit.

Lotus offers Exige S Roadster for sale, but not in North America

The first thing you need to know is that this is the Lotus Exige S Roadster, unchanged from the Exige S even in price and officially the fastest convertible Lotus has ever made. The second thing you need to know is that if you live in the US, you won't be getting this car.
Now that that's out of the way, the lack of a roof, rear wing and front splitter help make it 22 pounds lighter than the coupe, coming in a 2,565 pounds, and the supercharged 3.5-liter V6 in this topless blossom discharges 345 horsepower and 295 pound-feet of torque. For historical comparison with a non-convertible, those numbers nearly match the 2004 Lotus Esprit V8 Final Run edition - which had twin Garrett turbochargers. Yet the Exige S gets from a stoplight to 60 miles per hour in 3.8 seconds, nearly a full second quicker than that Esprit. Fair play, though, the Esprit did weigh 3,040 pounds.
It will be fitted with a six-speed manual only, and cost 52,900 pounds ($79,667 US), 55,378 euros ($71,404 US) or 8,500,000 yen ($82,078 US), depending on where you live. Here in the US we'll be sticking with the track-only Exige V6 Cup and Cup R models. The press release below offers more on the fine points.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...