2011 Lotus Evora 2+0 on 2040-cars

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Lotus announces four EVs and moves its technology division to China

Lotus took a big leap towards the mainstream with the announcement it's building four new EVs, and only one is a sports car. The others include a sedan and two SUVs. And on top of the new product announcements, the automaker revealed its Lotus Technology division is going to set up headquarters in Wuhan, China. With the Elise out of the picture and its pockets full of cash from Geely – parent company to Volvo, too – Lotus is moving forward with its ambitious expansion plans. It announced it will grow its line-up of models with four electric cars shown in the sketch above: an SUV called Type 132 internally and due out in 2022, a sedan marketed as a four-door coupe known as Type 133 and expected to go on sale in 2023, a second SUV referred to as the Type 134 that will make its debut in 2025, and a sports car currently dubbed Type 135 that we'll allegedly see in 2026. This isn't the first time Lotus has made wild claims about its future, but this time it might actually have the funds to pull it off. We knew that an SUV was in the pipeline, leaked patent images may have revealed its exterior design, but the sedan and the second high-riding model are new additions to the company's product roadmap. Lotus explained its so-called "premium lifestyle" vehicles (read: four-door models) will all ride on a new platform called Lotus Premium that's said to be highly modular. Its wheelbase can vary from about 114 to 122 inches, and it can take battery packs with a capacity of 92 to 120 kilowatt hours. It's also compatible with an 800-volt charging system, and Lotus claims vehicles built on the new architecture will be capable of reaching 60 mph from a stop in less than three seconds. As for the other news, while Lotus ostensibly remains based in Hethel, England, its historic home, the Lotus Technology subsidiary broke ground on a new facility in China in August 2021. Lotus explained it formed the division to develop batteries and energy management systems, electric motors, electric control systems and other EV components. Investing in Wuhan rather than in Hethel will certainly raise more than a few eyebrows. It's a move that brings Lotus closer to its parent company and some of its key investors, such as Nio, while pivoting it away from its historic home and its main markets.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus drops Renault for Mercedes F1 engines

With only three manufacturers supplying engines in Formula One this season, the teams have been fairly evenly split: Ferrari, Sauber and Marussia use Ferrari engines; Mercedes, McLaren, Williams and Force India run on Mercedes power; Red Bull, Toro Rosso, Lotus and Caterham employ Renault power units. But one important team is reportedly preparing to ditch Renault and switch to Mercedes for next year.
That team is Lotus, an outfit which has fallen off its pace the past few seasons but which has still been a vital partner for Renault. That's because until a few seasons ago, the team based in Enstone, UK, was owned by Renault and bore the company's name. The operation was founded in 1981 as Toleman, was rechristened Benetton in 1986, bought by Renault 2000, taking the company's name in 2002, sold to its current owners Genii Capital 2009 and adopting the black and gold Lotus livery in 2011. As Benetton, it ran Ford engines until switching to Renault in 1995, sticking with the French outfit ever since, but that decades-long partnership - which meandered through Renault ownership and back out again - is now apparently drawing to a close.
The departure of Lotus as a customer team ought to allow Renault to focus instead on its increasing ties with Red Bull, which has taken the Enstone team's place as Renault's principal team. It could prove a smart move for the Lotus team as well, as the Mercedes engines have been outperforming the Renault units this season by an order of magnitude: not only is Mercedes far outpacing Red Bull at the top of the standings, but each of Mercedes' customer teams is performing better than Renault's clients.