2011 Blue Base! on 2040-cars

Auto blog

Lotus' new position: Much improved, if Volvo's experience is a guide

Out today is the news that Geely Holding will acquire controlling interest in British sports car maker Lotus Cars. While some 20 years ago the Chinese acquisition of a British automaker might have inspired grumbling from aggrieved Brits (and the handful of Lotus enthusiasts), the world has moved on. And so – thankfully – can Lotus. To suggest Lotus' business history has been checkered is to broaden the definition of "checkered." With its beginnings in the early '50s as a maker of component cars for competition, Lotus founder Colin Chapman – in a manner not unlike his postwar contemporary, Enzo Ferrari – was always hustling, living a hand-to-mouth existence in the production of road cars to support a racing program. Regrettably, Chapman never found a Fiat, as Ferrari did toward the end of the 1960s. Lotus had Ford in its corner for racing and as a resource for powertrains, and later benefited from the corporate support of both GM and Toyota for relatively short periods. Lotus Cars, however, never enjoyed the corporate buy-in that would have allowed Chapman to race and let someone else build the cars. Regardless of what Consumer Reports or Kelley Blue Book might have thought (if they had ...) about those early Lotus cars, a great many are now regarded as classics. My first knowledge of a production Lotus was when Tom McCahill, the 'dean' of automotive journalists in the US, tested an early Elan for Mechanix Illustrated. While we're still not sure, some 50 years later, how McCahill's XXL frame fit into the tiny roadster, he had nothing but praise for the Elan's athletic chassis and now-timeless design. In today's Lotus portfolio, the Elise and Exige continue that light, athletic tradition, while the larger Evora seems to strike wide – literally and figuratively – of the "less is more" ideal. With the Toyota-powered Evora, more is more. But in an eco-sensitive era demanding more of the original Chapman mantra – add lightness – there's little reason that Lotus can't regain relevance if given the financial resources. Geely's acquisition of Volvo, the fruits of which appear regularly not only in the news but on the streets, suggests the Chinese investment will provide strategic vision (along with money) while allowing Lotus talent to do what it does best: Create an exciting product. And while at various periods in its history the product has been worthy, Lotus in the US has been ill-served by a flailing dealer network.

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus Type 132 electric crossover leaked in patent images

Lotus is preparing to merge into the mainstream by releasing an electric crossover called Type 132. While we won't see the model in the metal until late in March 2022, a series of images leaked out of a patent office have prematurely revealed its exterior design. Discovered by Motor1, the renderings appeared on the website for the Australian patent and trademark office, IP Australia. They're attributed to Wuhan Lotus Cars Co., which is the new division in charge of developing the company's so-called "premium lifestyle" models. What immediately stands out is that the Type 132 — a code-name that most likely won't appear on the production model — looks nothing like the current or past members of the Lotus range; it's not merely a reshaped Emira or a stretched Elise on silts. Its unusual proportions match what we've seen in earlier spy shots, and distinctive styling cues like the thin light bar that stretches across the hatch also appeared in official preview images released by Lotus. Fully electric, the Type 132 is characterized by a short front end fitted with angular headlights, a relatively long wheelbase, and a roof line that's low and rakish; it certainly tilts more towards sport than towards utility. At first glance, the overall design looks less pure than what we're used to seeing from Lotus, though we'll need to wait until the model makes its official debut to tell for sure. What's certain is that the people-hauler depicted in these images is completely different than the one that leaked out of a patent office in China in October 2017. Either what we saw nearly five years ago was something else entirely, or the British firm sent its design team back to the drawing board. We spot several interesting details in the patent images. Look closely, and you'll notice that the Type 132 is not fitted with conventional door mirrors; it features door-mounted cameras, like certain Audi models. And, check out that pod on the roof. While it's almost shaped like an air vent, this is not a car designed for the World Rally Championship. One possibility is that it's there to house the various sensors required to power a semi-autonomous driving system. Lotus is controlled by Geely, which also owns Volvo and Polestar, so it has access to a tremendous amount of technology. Lotus will introduce the Type 132 online on March 29, 2022, and production will begin shortly after in China.