2010 Lotus Evora on 2040-cars

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Lotus Elise returning to US in 2020

If you've been hoping to get your hands on a new Lotus Elise, we've got mixed news for you. The good news is that Lotus will bring the Elise back to the US market. The bad news is that it won't happen before 2020. Lotus was forced to withdraw the model (along with the Exige) from the US market in 2011 after it no longer complied with US safety regulations and its temporary exemptions expired. Lotus first launched the Elise in 1996 when the company was still owned by former Bugatti chief Romano Artioli. It rolled out the current Series 2 model in 2001, and brought it to America for the first time in 2004. The larger Evora faced similar issues, and was modified in the form of the new Evora 400 that now meets US regulations. Lotus CEO Jean-Marc Gales tells Automotive News that doing the same with the Elise would be unfeasible. "We'd need smart airbags, plus side airbags and to change the whole front crash structure. It would add 100kg," or 220 pounds, said Gales. While modifying the current Elise would be prohibitive, the next version is being designed to meet American standards. That won't happen before 2020. In the meantime, Lotus continues to sell a small number of certain variants of the Elise and Exige for use exclusively on tracks. Related Video: Featured Gallery 2011 Lotus Elise News Source: Automotive News - sub. req.Image Credit: Lotus Lotus Performance

Lotus plans detuned Evora sans supercharger for US market

We may never see a new version of the Elise or Exige in the United States, but the legendary British marque has been steadily rolling out new versions of the Evora 2+2 sports car. According to Automotive News, the automaker based in Hethel is planning a detuned version of the Evora to help it get in line with US emissions regulations. "Over a five-year period in the U.S. we have to show a 3 percent per year reduction in carbon dioxide emissions," Lotus CEO Jean-Marc Gales told AN. "One option is remove the supercharger." Gales apparently feels that's a better option than downsizing to a 2.0-liter turbo four, which would require more reconfiguration than simply removing the supercharger. The former Peugeot chief cites the example of another British sports car manufacturer in McLaren, which detuned the 3.8-liter twin-turbo V8 from the 650S to slot into the 570S. In any event, the base Evora wouldn't be the only new version of the model we're expecting to see. The company recently rolled out the revised Evora 400, and revealed the even sharper Evora Sport 410 (pictured above) at the Geneva Motor Show last month. Lotus also has an Evora roadster in the works that's similarly targeted at the North American market. Following the base model, we wouldn't be surprised to see even more variants to follow. Related Video:

Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.