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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Evora GT430 revealed, Lotus' most powerful road car ever

A new Lotus grows in the English garden of lightness and speed. Lotus bills the Evora GT430 as the company's fastest, "most powerful and accomplished road car to date." And the stats seem to back that up. Lotus says the GT430's 0-to-60 time is a brilliant 3.7 seconds, the logical result of putting a 3.5-liter V6 supercharged and charge-cooled engine producing 430 horsepower into a car with a curb weight of 2,858 pounds (2,768 pounds exsanguinated). Lotus, in continual pursuit of its fetish for lightness, used carbon fiber (some of it exposed) and lightweight chassis innovations to knock 81 pounds off the curb weight of the already-quite-light Evora 410. Other comparison points: The 410 makes 410 horsepower, hence the name, with a 0-60 time of 3.9 seconds. The GT430 also gains torque over the 410, generating 325 pound-feet, though higher in the rev range at 4,500 rpm, to the 410's output of 310 at 3,500. The GT430 comes only with a six-speed manual (you can get an automatic in the 410 if so inclined), and its top speed is 190 miles per hour. Tack on aero, notably the large carbon wing, that generates up to 550 pounds of downforce (that's at top speed, but there's plenty far slower), and Lotus says the result is "tremendous real-world speed and handling unheard of in its class." It's the first new product announcement since news broke of Lotus' sale to China's Geely. Only 60 Evora GT430s will be built, at a base price of 112,500 pounds (VAT included) that will escalate quickly with options. That's around $125 grand, assuming you could get one here. Check out Lotus' website for details. Related Video: Featured Gallery Lotus Evora GT430 View 15 Photos Image Credit: Lotus Auto News Lotus Technology Coupe Performance Geely

How the fastest Elise ever compares to 3 sportscars you know

The Lotus Elise had its 20th anniversary last year, and the British sports-car maker's belated celebration is the quickest production Elise ever around its test track. The new Elise Cup 250 can sprint to 60 miles per hour in 3.9 seconds and reach a top speed of 154 mph. It's essentially Lotus' answer to a Porsche Cayman GT4. The Elise Cup 250 replaces the Cup 220 in the model lineup, and Lotus plans to limit production to 200 units annually. The 1.8-liter supercharged four-cylinder now makes 243 horsepower and 184 pound-feet of torque, compared to 217 hp and 184 lb-ft from the predecessor. The company claims the Cup 250 laps its test track in 1:34, which is four seconds better than the 220. On paper, the Cup 250 could give a Cayman GT4 quite a fight. The Porsche's 385 hp wins on power, but it weighs significantly more at 2,955 pounds. Those differences translate to a slower 60 mph run of 4.2 seconds but a faster 183-mph top speed. We also think the upcoming Jaguar F-Type SVR could make for interesting competition around a very tight track. A recent leak suggests the new model has over 560 horsepower and a 200-mph top speed, so it would easily win on an open course. On a curvy circuit, the Lotus could be an intriguing challenger. Lotus Elise Cup weighs a scant 2,053 pounds in normal trim and 2,030 pounds with the optional Carbon Aero package, which includes carbon fiber parts for the front splitter, rear wing, rear diffuser and side-floor extensions. To save weight, Lotus fits the car with a lithium-ion battery, carbon fiber seats, and forged alloy wheels. The suspension and brakes carryover from the 220, including Bilstein dampers, Eibach springs, and AP Racing brakes. Lotus models often have a sparse interior, and that continues with the Cup 250. The options list includes usually common items like air conditioning and cruise control. A package even combines a radio, carpets, and sound deadening. Standard cars come with a red or black Alcantara interior, but leather is available. The Cup 250 goes on sale in April for 45,600 pounds ($65,170 at current rates), but it isn't available in North America. This forbidden fruit makes for an interesting comparison to other stripped-down models, though. For example, the Evora 400, which is for sale in the US, is slightly slower to 60 at 4.1 seconds but its 1:32 time around the Hethel test track is two seconds a lap quicker.