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Lotus Emira First Edition starts at $85,900

Last October, Lotus priced the Emira V6 First Edition at $93,900 before destination and taxes. That coupe comes with a Toyota-sourced 3.5-liter supercharged six-cylinder making 400 horsepower and 310 pound-feet of torque when fitted with a six-speed manual gearbox, or 317 lb-ft when fitted with a six-speed automatic. Now, the automaker's finally put numbers to the Emira First Edition with the AMG-sourced four-cylinder; it makes 360 hp and 310 lb-ft and costs $85,900 before incidentals. The MSRP is $8,000 less than the forerunner, but $3,000 more than the standard series Emira V6. Copying the template of the Emira V6 First Edition, the four-pot throws in a bunch of extra gear at no cost. The Lower Black Pack, Drivers Pack, Design Pack, and Convenience Pack are included. Twenty-inch diamond-cut two-tone wheels are standard, but silver or gloss black finishes are no-cost options, as are brake calipers in either black, red, silver, or yellow. All the mod-cons in the Emira V6 are here in the Emira, from the 12.3-inch digital gauge cluster and 10.25-inch infotainment screen to the climate control, navigation, and 340-watt KEF audio. Six exterior colors include Dark Verdant, Hethel Yellow, Magma Red, Nimbus Grey, Seneca Blue, and Shadow Grey. The interior offers seven hues, four in various leather shades and three in Alcantara with contrasting stitching. The meat of the matter is that inline-four bought from Germany. Lotus said the AMG M139 motor's been tuned at Hethel for the Emira, its hardware and software tweaked for placement in the middle of the vehicle and to provide a proper Lotus experience. The exhaust is also a Lotus design. It's mated to an eight-speed dual-clutch transmission that's also seen English revision for work in a rear-wheel-drive sports car.  The only way to tell the Emira apart from the Emira V6 would be to get close enough examine the engine cover or read the badge on the C-Pillar. Perhaps handling or exhaust tuning will put them farther apart, but the initial performance specs don't. The Emira is 0.1 second slower to 60 miles per hour than the Emira V6, and maxes out 4 mph short of the Emira V6's 180-mph top speed. That's not a lot of daylight for an $8,000 price difference. The configurator is up now, so shoppers can make up their own minds.

How the fastest Elise ever compares to 3 sportscars you know

The Lotus Elise had its 20th anniversary last year, and the British sports-car maker's belated celebration is the quickest production Elise ever around its test track. The new Elise Cup 250 can sprint to 60 miles per hour in 3.9 seconds and reach a top speed of 154 mph. It's essentially Lotus' answer to a Porsche Cayman GT4. The Elise Cup 250 replaces the Cup 220 in the model lineup, and Lotus plans to limit production to 200 units annually. The 1.8-liter supercharged four-cylinder now makes 243 horsepower and 184 pound-feet of torque, compared to 217 hp and 184 lb-ft from the predecessor. The company claims the Cup 250 laps its test track in 1:34, which is four seconds better than the 220. On paper, the Cup 250 could give a Cayman GT4 quite a fight. The Porsche's 385 hp wins on power, but it weighs significantly more at 2,955 pounds. Those differences translate to a slower 60 mph run of 4.2 seconds but a faster 183-mph top speed. We also think the upcoming Jaguar F-Type SVR could make for interesting competition around a very tight track. A recent leak suggests the new model has over 560 horsepower and a 200-mph top speed, so it would easily win on an open course. On a curvy circuit, the Lotus could be an intriguing challenger. Lotus Elise Cup weighs a scant 2,053 pounds in normal trim and 2,030 pounds with the optional Carbon Aero package, which includes carbon fiber parts for the front splitter, rear wing, rear diffuser and side-floor extensions. To save weight, Lotus fits the car with a lithium-ion battery, carbon fiber seats, and forged alloy wheels. The suspension and brakes carryover from the 220, including Bilstein dampers, Eibach springs, and AP Racing brakes. Lotus models often have a sparse interior, and that continues with the Cup 250. The options list includes usually common items like air conditioning and cruise control. A package even combines a radio, carpets, and sound deadening. Standard cars come with a red or black Alcantara interior, but leather is available. The Cup 250 goes on sale in April for 45,600 pounds ($65,170 at current rates), but it isn't available in North America. This forbidden fruit makes for an interesting comparison to other stripped-down models, though. For example, the Evora 400, which is for sale in the US, is slightly slower to 60 at 4.1 seconds but its 1:32 time around the Hethel test track is two seconds a lap quicker.

Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.