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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus shows how drivers will be able to change the Evija's behavior

Lotus published footage of the Evija, its first series-produced electric car, undergoing shakedown testing on its Hethel, England, track. It also detailed the model's different driving modes, and the effect they'll have on the powertrain. Electric technology is heavy, and Lotus is known for making ultra-light cars, so engineers walked a fine line as they developed the Evija. Gavan Kershwa, the brand's director of vehicle attributes, explained his team managed to give the 2,000-horsepower coupe the handling enthusiasts expect from a mid-engined model by placing the lithium-ion battery pack, which is the heaviest part of the car, directly behind the passenger compartment. Matt Windle, the company's research and development boss, told Autoblog composite materials and clever packaging help offset the battery's weight. The part the steering column is mounted to is also used as a ducting for the climate control system, for example. All told, the Evija tips the scale at approximately 3,700 pounds. Enthusiasts will have five driving modes, named Range, City, Tour, Sport and Track, at their fingertips. Range mode caps the car's output at 1,000 horsepower and 590 pound-feet of torque and makes the Evija rear-wheel drive to maximize driving range. City makes the Evija easier to drive around town, while Tour lets the driver choose between rear- and all-wheel drive while raising the powertrain's output to 1,400 horsepower. Sport puts 1,700 horsepower and 1,254 pound-feet of torque under the driver's right foot, and it tweaks the various stability control systems to improve traction. Finally, Track unleashes the car's full potential while dialing in the highest level of torque vectoring. It also changes the chassis settings, according to the company. Lotus will continue fine-tuning the Evija in the coming months, and production is scheduled to start in 2021. Though it was delayed by the ongoing coronavirus pandemic. 130 units are planned, and Autoblog can confirm the first year of production is sold out — but there are still build slots available, contrary to what some sources are reporting. Looking ahead, Windle told us the Evija is a trailblazer whose design language and technology will permeate future models.  Related Video: Green Lotus Coupe Electric Performance

Lotus nearing decision on sedan versus crossover

Lotus may be comfortable for the time being developing newer and better versions of its existing sports cars, but it won't necessarily skate by on its aging product portfolio forever. According to a report from Reuters, Lotus and its Malaysian parent company DRB-Hicom are currently considering adding a new model to the British automaker's lineup. And in a further sign of the times, it seems likely that the new model would be either a sedan or crossover. "I'm a bit torn between an SUV and a four-door sports car – but in the end I can see that the SUV has the bigger market," Lotus CEO Jean-Marc Gales told Reuters. "We'd do an SUV that is very light, very fast on the track and has outstanding handling," in keeping with what Lotus is known for. It would not be the first sports car manufacturer to delve into either category, of course. Porsche rebuilt its business by expanding into both categories with models like the Panamera, Cayenne and Macan. Maserati has long offered successive versions of the Quattroporte, more recently launched the Ghibli sedan and will soon introduce the Levante crossover. Aston Martin has toyed with both, as has Lamborghini. Other marques like Ferrari and McLaren, however, remain resolutely opposed to either proposition. This past December, we reported that Lotus was preparing to go a slightly different route by offering a high-riding version of the Evora instead of a proper four-door sport-ute. This latest development, however, would appear to be quite different. The company's engineering division showcased the APX crossover concept back in 2006, and revealed the Eterne sedan concept as part of the grandiose plans of the previous Bahar administration in 2010. The last time the proposition came up this past August, nearly half of respondents to our online poll voted that Lotus should build a sedan, but not a crossover. Over a quarter of you said Lotus should built both, 2 percent voted for the crossover over the sedan, and 22 percent said Lotus should steer clear of either.