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Lotus hiring 100 after securing lb100m investment

Lotus is getting a shot in the arm courtesy of corporate parent DRB-Hicom, which has announced a 100-million pound ($152.3M USD at today's rates) investment in the Hethel, UK-based manufacturer. The troubled brand was also in the news last week, with DRB announcing a new, three-year plan that would see variants of existing models introduced.
The money will create 100 new jobs in Hethel, with 45 new engineers, 40 manufacturing operatives and 18 university grads joining the team. Lotus has already seen an uptick in sales this year, according to a Norfolk-based news site, with 40 to 45 cars being produced per week and 722 road cars and 45 race cars sold between January and May. Even sales in the UK have seen a big jump - Lotus only moved 70 units in 2012, but it's already sold 80 cars in the first half of 2013.
Better yet, Lotus is citing an increased demand for its cars around the globe as the motive behind the new hires. While still quite uncertain, Lotus looks like it might finally be on the right track.

Lotus has a new sports car in the pipeline

Lotus is bringing a new, yet-unnamed model to the market next year, as Autocar reports. The new sports car is likely to be based on a significantly updated Evora platform, and it will function as a link between the current lineup and a new portfolio, which can incorporate even sport utility vehicles and electrified products as well as a completely new sports car platform. To appeal to less-than-hardcore Lotus buyers, the new model will offer improved practicality and livability, with better ergonomics and comfort than current Lotus models. It will be a challenge to achieve this without compromising on weight; the earlier attempted Lotus re-invention in the early 2010s was based on five simultaneously unveiled concept cars that weren't as lightweight as desired, nor based on a solid foundation. Ultimately, the concepts led nowhere, and the then-CEO was terminated. When the time comes to update the Elise, Exige and Evora in the next decade, they will be based on a new architecture under development that will meet U.S. regulations from the get-go. The recently appointed CEO, Phil Popham, told Autocar: "The focus for now is on replacing the products we've got today — the sports cars," said Popham. "In a long time, Lotus has not had sight of what is required. You need a longterm plan, a product plan and a business plan locked down with investment. We have that plan locked in." Lotus' tie-in with new owner Geely can result in funding in the billions, with Geely assisting with engineering and manufacturing. Crucial Lotus input such as design and product planning will continue in Hethel, UK, but with Geely helping out elsewhere, in Coventry, Sweden, Germany and China. Currently, Lotus continues to use Toyota engine technology, but there is a possibility that future Lotus models will use Geely-related powertrain parts.

Lotus unveils new racing bike for British Olympics team

Lotus Engineering, the automotive consultancy and industrial design arm of the British performance car brand, has marked its return to competitive cycling with a sleek and lightweight new track bike that features novel fork, seat stays and handlebars. Developed in concert with Hope Technology, a British bike-components manufacturer, the bike is aimed at helping the Great Britain Cycling Team notch medals at the 2020 Tokyo Olympics. For Lotus, the bike represents a return to cycling after a 25-year absence. It’s also a nod to the Lotus Type 108 bike Chris Boardman rode to a gold medal at the 1992 Barcelona Olympics and in the 1994 Tour de France, where he won the prologue time trial to take the yellow jersey. Hope/Lotus British Cycling View 10 Photos WeÂ’re not given any details about the bikeÂ’s technology or specs, except that the Hope-designed frame is made of high-modulus composites with fabric woven in the U.K. Lotus was responsible for the unique fork and seat stays, with each characterized by slim polished metal tubing and a wide-flaring hooping design when viewed straight on. The handlebars similarly feature a flattened profile across the crossbar. Not surprisingly, the bike underwent lots of wind-tunnel testing, both with and without riders, plus testing to maximize strength with minimal weight. Lotus also said it worked to improve stiffness and front end feel. Much of the design and development was done after the 2016 Olympics, when the UCI governing body made changes to the rules governing bike development. Lotus and Hope were supported by British engineering firm Renishaw. The bikeÂ’s design must be approved by the UCI and be ridden by the Great Britain Cycling Team during the 2019–2020 Tissot UCI Track Cycling World Cup series by the end of this year in order to qualify to be ridden in the 2020 Olympics in Tokyo. TheyÂ’ll start riding it this weekend at the Minsk-Arena velodrome in Belarus, and November 8–10 in Glasgow, Scotland. ItÂ’ll also be displayed at the Rouler Classic event in London starting Friday and running through Sunday. Lotus Bicycle lotus engineering