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Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Lotus is building 60 extra light, extra aerodynamic Exige Cup 380s

Lotus is never done adding lightness and once again turned its attention to the Exige. Like so many other special Lotuses, this one, called the Exige Cup 380, makes the same 375 horsepower from its supercharged 3.5-liter V6. However, the weight savings is a significant 117 pounds compared with the 2,447-pound Exige Sport 380. This savings comes from the inclusion of many carbon-fiber parts including a one-piece rear hatch, side intakes, hood, front splitter, side sills, and seats, among others. Lotus also removed the gas struts for the hatch to save 2.2 pounds. And if that's not enough, you can save another 2.2 pounds by choosing the optional HVAC and air vent surrounds, and 22 pounds with an optional exhaust system. The Exige Cup 380 also produces significantly more downforce than the Sport, 43-percent more to be exact. That results in maximum downforce of about 441 pounds at the Cup 380's top speed of 175 mph. The car achieves this thanks to a revised front bumper and splitter, vents above the front wheels, more vents behind the rear wheels, and a new rear wing. Even the windshield wiper rests in a vertical position to aid aerodynamics. The Cup 380 doesn't just benefit from better aerodynamics and less weight. The rear tires are wider than the Sport 380 at 285 mm. The Cup 380 also has two-way adjustable shocks and adjustable front and rear anti-roll bars. Even the stability control can be adjusted to the driver's needs. The car is stopped by four-piston brake calipers at all four corners, and a standard steel roll bar protects the driver. If owners wish, they can also add an FIA-certified full roll cage. Lotus will only build 60 of these Exiges, and they're only available in Europe. They're not cheap either. In the UK, buyers will spend GBP83,000 in the UK and ˆ109,900 in Europe. That means this Exige would cost between $106,000 and $118,000, at current exchange rates. Related Video:

Lotus Evija shown in John Player Special livery at Goodwood SpeedWeek

Goodwood SpeedWeek is here, and Lotus is using the event to highlight the upcoming Evija electric hypercar. Lotus is calling this the car’s “public dynamic debut,” which is relatively true, though the lack of a public audience at Goodwood does put a bit of a damper on the idea. Regardless, the livery used to wrap the Evija is what truly caught our attention. For those familiar with Lotus racing liveries of the past, youÂ’ll immediately recognize it as a modern take on the John Player Special livery. Lotus even photographed the Evija in this livery sitting next to a few old Formula 1 cars wearing the original John Player Special digs. Black and gold just looks proper on a Lotus racecar, and it looks absolutely superb on the Evija, too. Since this is technically a dynamic debut, Lotus also gave us a short video that you can check out below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The most intriguing part is the audio. Those electric motors are loud. It canÂ’t come close to matching the yowl of a high output gasoline engine, but the Evija is clearly going to make its own dramatic, electric noise. ThatÂ’s all well and proper, because extra theater is what electric cars typically lack. In an adjacent news brief, Lotus detailed some of the things it did to save weight. Lotus believes that “Colin Chapman would agree the Evija is 100% a true Lotus.” To make it so, Lotus says the carbon fiber monocoque is extremely light, weighing in at just 284 pounds, contributing to making it the lightest electric hypercar when it comes out (not as though thereÂ’s much competition).  Using holes and free space contributed to the lightweighting efforts, too. The venturi tunnels through each rear haunch both save weight and produce downforce. The center console design and floating dashboard leave tons of empty space behind where weight would accumulate otherwise. LotusÂ’ crossbeam design for the dash helps it serve as a structural member and also houses the interior ventilation system, combining two elements into one and saving weight. Lotus says youÂ’ll be able to see the Evija attack the Supercar Run on SpeedWeek, where it will attempt to set a fast lap time against many other new supercars and hypercars. Related Video: